100 Style Guidelines of 2016 Best Global Brands (Updated)

I have put together, for some inspiration, identity guidelines of 100 Best Global Brands of 2016 by Interbrand. The list consist of style guides, brand books, visual identity guidelines, brand usage guidelines or however you choose to call them. All kind of documents that specify on how to use their logos and brand other brand assets. I hope it will give you an insight into the wide world of branding and marketing.

100 Best Global Brands of 2016 and their guidelines:

  1. Apple Identity GuidelinesApple Identity Guidelines
  2. Google Material designGoogle Material design
  3. Coca-ColaCoca-Cola identity style guides
  4. Microsoft visual identity guidelinesMicrosoft visual identity guidelines
  5. Toyota brand identity style guidelinesToyota identity style guides
  6. IBM Design LanguageIBM Design Language
  7. Samsung - use of Corporate LogoSamsung – use of Corporate Logo
  8. Amazon Brand Usage Guidelines
  9. Mercedes-Benz Guideline Brand CommunicationsMercedes-Benz Guideline Brand Communications
  10. GE Standards and GuidelinesGE Standards and Guidelines
  11. BMW Design guidelines for appearance
  12. McDonalds' Trademark Standards Reference GuideMcDonalds’ Trademark Standards Reference Guide
  13. Disney identity style guides
  14. Intel – Trademark and Logo Usage Guidelines
  15. Facebook Asset and Logo GuidelinesFacebook Asset and Logo Guidelines
  16. The Cisco Brand BookThe Cisco Brand Book
  17. Oracle GuidelinesOracle Guidelines
  18. Nike identity style guides
  19. Louis Vuitton style guides
  20. H&M identity style guides
  21. Honda Logo Usage Guidelines
  22. SAP Corporate LogoSAP Corporate Logo
  23. Pepsi Breathtaking Design StrategyPepsi Breathtaking Design Strategy
  24. Gillette style guides
  25. American Express logo guidelines
  26. IKEA style guides
  27. Zara style guides
  28. Pampers style guides
  29. UPS Brand Resource
  30. Budweiser style guides
  31. JP Morgan style guides
  32. Ebay style guides
  33. Ford - Brand BookFord – Brand Book
  34. Hermes style guides
  35. Hyundai Identity Design Guide BookHyundai Identity Design Guide Book
  36. Nescafe style guides
  37. Accenture style guides
  38. Audi style guides
  39. Kellog’s style guides
  40. Volkswagen Service Corporate Design ManualVolkswagen Service Corporate Design Manual
  41. Philips Logo GuidelinesPhilips Logo Guidelines
  42. Canon Identity GuidelinesCanon Identity Guidelines
  43. Nissan style guides
  44. HP Enterprise Brand Identity Standards
  45. Loreal style guides
  46. AXA Design Principles
  47. HSBC Brand – Basic ElementsHSBC Brand – Basic Elements
  48. HP brand identity standardsHP enterprise brand identity standards
  49. Citi style guides
  50. Porsche Brand GuidelinesPorsche Brand Guidelines
  51. Allianz - Basics Style GuideAllianz – Basics Style Guide
  52. Siemens Logo GuidelinesSiemens Logo Guidelines
  53. Gucci style guides
  54. Goldman Sachs style guides
  55. Danone style guides
  56. Nestle style guides
  57. Colgate style guides
  58. Sony - Style GuideSony – Style Guide
  59. 3M General Guidelines3M General Guidelines
  60. Adidas - Corporate Brand Logo GuidelinesAdidas – Corporate Brand Logo Guidelines
  61. VISA Brand MarkVISA Brand Mark
  62. Cartier style guides
  63. Adobe Corporate Brand GuidelinesAdobe Corporate Brand Guidelines
  64. Starbucks - Identity and Logo Usage GuidelinesStarbucks – Identity and Logo Usage Guidelines
  65. Morgan Stanley style guides
  66. Thomson Reuters style guides
  67. Lego style guides
  68. Panasonic style guides
  69. KIA style guides
  70. Santander style guides
  71. Discovery Channel style guides
  72. Huawei - Enterprise Business Partner Logo ProgramHuawei – Enterprise Business Partner Logo Program
  73. Johnson&Johnson style guides
  74. Tiffany style guides
  75. KFC International Brand Identity StandardsKFC International Brand Identity Standards
  76. MasterCard Brand CenterMasterCard Brand Center
  77. DHL GuidelinesDHL Guidelines
  78. Land Rover - Communication GuidelinesLand Rover – Communication Guidelines
  79. Fedex - Corporate Identity Quick Reference GuideFedex – Corporate Identity Quick Reference Guide
  80. Harley Davidson style guides
  81. Prada style guides
  82. Caterpillar style guides
  83. Burberry style guides
  84. Xerox style guides
  85. Jack Daniel’s style guides
  86. Sprite style guides
  87. Heineken - Company Visual Identity GuidelineHeineken – Company Visual Identity Guideline
  88. Mini Corporate Identity GuidelinesMini Corporate Identity Guidelines
  89. Dior GuidelinesDior Guidelines
  90. PayPal Corporate master brand guidelinesPayPal Corporate master brand guidelines
  91. John Deere style guides
  92. Shell - Visual IdentityShell – Visual Identity
  93. Corona style guides
  94. Chevrolet style guides
  95. MTV Logo GuidelinesMTV Logo Guidelines
  96. Johnnie Walker style guides
  97. Smirnoff style guides
  98. Moet and Chandon style guides
  99. Ralph Lauren style guides
  100. Lenovo Brand BookLenovo Brand Book
  101. Tesla GuidelinessTesla Guideliness