Gucci logo is perhaps the most recognizable in terms of luxury brands. Gucci is a designer fashion label, that produces fashion items, mostly including high end leather goods and clothing.
But have you ever wondered why Gucci logo features double G in it? In fact, there is no double-G in the name but rather double C.
Who founded Gucci?
Let’s dig deeper into the history of this famous luxury brand. We can find out that GG actually represents the full name of its founder. Gucci (or technically named The House of Gucci) was founded in Florence, Italy in 1921 by an Italian businessman and fashion designer.
While working in Paris and London in the hotel industry, he was impressed by the guest bringing elegant and luxurious luggage bag. After seeing the luxury luggage, he started a high-end leather shop when he returned to Florence. Three of his sons joined, Aldo, Vasco and Rudolfo and expanded the company with additional shops in Milan and Rome.
Gucci, with €6 billion of revenue as of 2016 is the biggest-selling Italian brand in the world and the Gucci brand is perhaps the most recognizable and desired luxury brand nowadays.
His son designed Gucci logo
Aldo Gucci, one of Guccio’s three sons, joined The House of Gucci in 1933 and he was the one who designed the actual logo that we can see today. The Gucci logo is artistically designed, and has been timeless and classic since the design took shape. Now It is the most memorable and recognizable fashion logo ever created. The logo symbolizes grandeur and authenticity and is seen worldwide.
The shape of the logo could easily apply onto any application. The curve, contrast and spaces between the letter spacing really bring out the information of the brand.
The famous double G logo of Gucci employs the two interlocking, bold “Gs” of the father’s – Guccio Gucci’s – initials in a very artistic and smart way. The Gucci logo has become synonymous of luxury and sophistication.
Gucci, the best brands of 2016
No doubt that in 2016, Gucci is the hottest fashion label on the planet. Some of the biggest names in the rap game like 2 Chainz, Kanye West, & naturally Gucci Mane himself are obsessed with the brand. Here, in New York you can hear people use the familiar rap phrase “it’s all Gucci.” on a daily. Do these notoriously exclusive, elitist brands want rappers in their clothes? Maybe not. But a rapper, as with any consumer, will like what he likes and buy what he wants. And what he likes, he will rap about. If anything rap songs increase the value of brands. In fact, they make items more covetable. What do you think?
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