Get Inspired: 15 Best Negative Space Logos

Have you noticed that arrow in the FedEx Logo?

These days creatives look for ways to make their designs stand out and make an impact.

And one of these ways is to use negative space in logo design.

Negative space may be most evident when the space around a subject, not the subject itself, forms a second interesting shape.

And the FedEx logo is a brilliant example of that.

A logo designer carve out shapes in negative space intentionally. Sometimes we notice that treatment, sometimes not.

But you can’t deny, that there is something special about them.

Something magical.

And it work wonders, just look at how those well-known negative space logos.

I have put together some of the brilliant examples of all of which employ clever and creative use of white space.

What is negative space?

Negative space, in art, is the space around and between the subject of an image, that creates an interesting or artistically relevant shape (hidden symbol).

Negative space define the boundaries of positive space and brings balance to a composition.

Kill two birds with one stone!

You have probably heard that marketers always say:

A good logo should look good, be memorable, and also communicate idea about the business.

Well, it’s not always true with the last one. A good logo doesn’t need to literally reflect the business idea. It can be an abstract symbol as well. But it’s good if it can. By using negative space technique it is possible to kill to bird with one stone.

Negative space is a very inspiring field in the world of design. Designers use an alternative color in a logo design to make a dual imagery and representation. Clever usage of a negative space is a great way to capture customers attention, and make them think twice.

Here’s a selection of inspiring logo designs. Just to give you an idea of what’s possible when designing a negative space logo. From NBC peacock to Fedex’s hidden arrow. Take a look at some of the best negative space logo design examples. The results can be stunning!