More and more these days we can observe that creatives look for ways to make their designs stands out and make an impact. One of these ways is to use negative space in logo design. Logo designers carve out shapes in negative space intentionally. I have put together these brilliant examples all of which employ clever and creative use of white space.
What is negative space?
Negative space, in art, is the space around and between the subject of an image, that creates an interesting or artistically relevant shape (hidden symbol). Negative space define the boundaries of positive space and brings balance to a composition.
Kill two birds with one stone!
You have probably heard that marketers always say:
A good logo should look good, be memorable, and also communicate idea about the business.
Well, it’s not always true with the last one. A good logo doesn’t need to literally reflect the business idea. It can be an abstract symbol as well. But it’s good if it can. By using negative space technique it is possible to kill to bird with one stone.
Negative space is a very inspiring field in the world of design. Designers use an alternative color in a logo design to make a dual imagery and representation. Clever usage of a negative space is a great way to capture customers attention, and make them think twice.
Here’s a selection of inspiring logo designs. Just to give you an idea of what’s possible when designing a negative space logo. From NBC peacock to Fedex’s hidden arrow. Take a look at some of the best negative space logo design examples. The results can be stunning!