Seattle’s coffeehouse chain is omnipresent, but what is the meaning of Starbucks logo? What does an image of a bare-breasted female with a crown on her head has to do with a coffee shop? If you ever wondered what does the logo stands for, I will try to explain the origins of Starbucks logo. Bear with me.
Why there is a siren in Starbucks logo?
It’s obvious that the image attracts female customers because it promotes “women power”. The fact that she wears a crown on her head makes her look very glorified. Other than that, she looks happy and confident with only her long locks covering her bare chest. Considering all these characteristics she could be perceived, especially through the eyes of female customers as she is the “head” or above the man. On the other hand, I believe that the image draws in male customers as well by with her seductive, mystery look and sex appeal.
Starbucks logo was designed to reflect the seductive imagery of the sea.
You might be pondering about why Starbucks’s siren seems to be holding 2 fishes. I have news for you: Those aren’t fishes. The lady simply holds her fin-legs so they spread-apart.
Origins of the Starbucks logo
The company was born in 1971 in Seattle, Washington. In search for an image to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of browsing through old marine books. The founders finally came across 16th century Norse woodcut of a twin-tailed mermaid/siren.
There was something about her and the founders immediately knew it was exactly what they were looking for. Starbucks’s logo evolved over the last 40 years but the siren has always been there. She is at heart of Starbucks identity and represents the finest coffee for people all over the World.
Read the full story of Starbucks siren here.