When To Start Branding Process [Infographic]

Discover what are the most common reasons to start branding or rebranding process in the infographic below.

There are some many reasons that may give you an incentive to start branding of your business that I decided to pulled all them together into an infographic for you.

This infographic, will tell you:

What are the most common problems that trigger companies’ search for branding services.

Whether they’re looking for professional branding consultancy firm, design agency or freelance designer – the reasons to start branding process (or just identity design process) are probably similar.

What is Branding?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.

But there is more:

Branding is not, exclusively, a marketing practice. It’s also a customer service practice. A management practice. An HR practice. An R&D practice. Even a manufacturing practice.

When business executives talk about “the Nike Brand” or “the Pepsi Brand” with a capital B, they’re not referring to the logo alone:

They’re referring to something more wholistic. More conceptual.

And far bigger than just design elements.

It is more of a way of distinguishing yourself from the competitors and clarifying what you offer that makes you a better choice.

Check also how much should you invest in branding in my other article.

Why branding is important?

Branding is important because not only is it what makes a memorable impression on consumers, but it enables your customers and clients to know what to expect from your company.

In other words:

This helps to identify what you sell, and distinguish it from other products and services.

There are countless right reasons to start branding or rebranding process.

Check what businesses usually come up with to as a reason to start branding or rebranding process, whether it’s purely redesign of the brand identity or more wholistic approach.

Following are most common reasons when you should consider rebranding of all kind of businesses: from startups to large corporations.

I put them together into 6 categories:

When to start branding - infographic
When to start branding/rebranding process

Share this Infographic On Your Site

This is 900px png version, but you can change the with in the code below. Iff you need a better resolution image – don’t hesitate to shoot me an email.

<a href='http://ebaqdesign.com/blog/when-start-branding/'><img src='http://ebaqdesign.com/wp-content/uploads/2017/12/when-start-branding-infographic.png' alt='When To Start Branding Process' width='900px' border='0' /></a><br /><p>Source: <a href='http://ebaqdesign.com/'>Ebaqdesign</a>