Syncron provides global inventory management software to companies such as: Caterpillar, Claas, Volvo. I was hired to solve some of the problems the company was facing.
 They looked behind times, lacked visual consistency and needed a new brand architecture to deal with acquisitions.

I redesigned Syncron’s brand identity, improved legibility of the logotype, built brand architecture, developed guidelines, app designs, website and more. Now, they look strong and communicate that they are one global company.

ClientSyncronServicesLogo, Web,