Brand Archetype Quiz

Take the quiz to discover what archetype is best for your brand.

Archetypes can be used for brand strategy development, including your brand personality, tone of voice, and overall brand identity. Take the quiz to find out what archetypal mix will work best for you.

Takes only 3 minutes

1

What do your customers desire the most?

To experience paradise.

To discover of truth.

To find out who they are.

To get revenge or revolution.

To make their dreams come true.

To prove their worth through bold actions.

To get intimate, the sensual pleasure.

To live in the moment.

To connect with others.

Protect others from harm.

Become successful in life.

Create something of value.

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2

If your brand were a fictional character, who would it be?

Other

Tom Hanks in "Forrest Gump"

Other

Yoda in "Star Wars"

Other

Harrison Ford in "Indiana Jones"

Other

Antonio Banderas in "Zorro"

Other

Gandalf in Lord of The Rings

Other

Russell Crowe in Gladiator

Other

Marilyn Monroe in "Some Like It Hot"

Other

Jim Carrey in "Ace Ventua"

Other

Will Smith in "The Pursuit of Happiness"

Other

Robin Williams in "Patch Adams"

Freelancer

Don Corleone in "The Godfather"

Agency

Willy Wonka in "Willy Wonka & the Chocolate Factory"

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3

Which word best describes your brand?

Pick between 1 to 3 words.

Safety

Knowledge

Freedom

Liberation

Power

Mastery

Intimacy

Enjoyment

Belonging

Service

Control

Innovation

1-3 choices only allowed.

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4

Which color resonates with your brand the most?

Pick only 1 color.

Other

Soft Pastel Pink

Other

Emerald Green

Other

Earthy Brown

Other

Dark Charcoal Gray

Agency

Mystical Purple

Other

Fluorescent Green

Freelancer

Romantic Red

Other

Bubbly Tangerine

Other

Neutral Gray

Other

Gentle Sky Blue

Other

Regal Deep Blue

Other

Inspiring Yellow

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5

Which quote represents your brand's philosophy?

Pick only 1 quote.

Free to be you and me.

The truth will set you free.

You only get one life. Make it count.

Rules are meant to be broken.

Anything can happen!

Where there’s a will, there’s a way.

Love is all you need.

Laughter is the best medicine.

All people are created equal.

Love your neighbor as yourself.

Power isn’t everything. It’s the only thing.

If it can be imagined, it can be created.

1-3 choices only allowed.

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6

Which of these brands is your North Star?

You can skip this question...

Agency

Dove

Freelancer

Google

Other

North Face

Other

Harley-Davidson

Other

Disney

Other

Nike

Other

Chanel

Other

M&M's

Other

Target

Other

WWF

Other

Rolex

Other

Apple

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7

What emotion do you want your customers to feel?

Pick between 1 to 3 emotions.

Comforted and at ease

Enlightened and educated

Adventurous and independent.

Liberated and rebellious.

Astonished and transformed.

Empowered and courageous.

Passionate and appreciated.

Joyful and amused.

Accepted and related to.

Protected and cared for.

In control and secure.

Inspired and creative.

1-3 choices only allowed.

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8

What's your first and last name?

Name must be at least 1 character.

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9

Drop your email, to get the results.

Get the archetype recommendation delivered to your inbox.

Invalid email. Please use a "name@domain.com" pattern.

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Congrats!

We'll send you the results of this quiz plus a PDF with more information about recommended archetype(s).

Learn more about brand archetypes:
https://www.ebaqdesign.com/brand-archetypes

Created by Arek Dvornechuck

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