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100 Style Guides of Best Global Brands

100 Best Brands of 2017 (by Interbrand) and their guidelines

I have put together, for some inspiration, identity guidelines of 100 Best Global Brands of 2017 by Interbrand ranking.

Hoping it will give you some insight into the wide world of branding and marketing.

So if you’re a designer looking for style guides of top brands, you’re in the right place.

The list consists of guidelines, brand books, visual identity guides, brand usage guides and more.

The way you call it, depends on what’s inside the document, but in general they all govern how to use brand identity assets.

Why do I need identity guidelines?

The Brand Identity Guidelines document contains a set of rules on how the brand is presented to the world.

Samsung style guidesThey can be passed along to a web developer, web designer, interior designer or any other type of specialist who can see the exact color values, typography, and layout grid that are to be utilized in the content.

This becomes handy when ensuring the consistent use of brand assets.

Similarly, these guidelines can be sent to a printer to ensure maximum accuracy when the documents are printed, e.g. through Pantone color values.

Without further ado, this list consists of 100 top global brands along the links to documents specifying on how to use their logos, colors, typography and other brand identity assets.

100 Best Global Brands – Style Guides:

  1. Apple Identity GuidelinesApple Identity Guidelines
  2. Google Material designGoogle Material design
  3. Microsoft visual identity guidelinesMicrosoft Corporate Logo Guidelines
  4. Coca-ColaCoca-Cola identity style guides
  5. Amazon Brand Usage Guidelines
  6. Samsung - use of Corporate LogoSamsung – use of Corporate Logo
  7. Toyota brand identity style guidelinesToyota identity style guides
  8. Facebook Asset and Logo GuidelinesFacebook Asset and Logo Guidelines
  9. Mercedes-Benz Guideline Brand CommunicationsMercedes-Benz Style Guides
  10. IBM Design LanguageIBM Design Language
  11. GE Standards and GuidelinesGE Standards and Guidelines
  12. McDonalds' Trademark Standards Reference GuideMcDonalds’ Trademark Standards Guide
  13. BMW Design guidelines for appearance
  14. Disney identity style guides
  15. Intel – Trademark and Logo Usage Guidelines
  16. The Cisco Brand BookThe Cisco Brand Book
  17. Oracle GuidelinesOracle Guidelines
  18. Nike identity style guides
  19. Louis Vuitton style guides
  20. Honda Logo Usage Guidelines
  21. SAP Corporate LogoSAP Corporate Logo
  22. Pepsi Breathtaking Design StrategyPepsi Breathtaking Design Strategy
  23. H&M identity style guides
  24. Zara style guides
  25. IKEA style guides
  26. Gillette style guides
  27. American Express logo guidelines
  28. Pampers style guides
  29. UPS Brand Resource
  30. JP Morgan style guides
  31. Budweiser style guides
  32. Hermes style guides
  33. Ford - Brand BookFord – Brand Book
  34. Ebay style guides
  35. Hyundai Identity Design Guide BookHyundai Identity Design Guide Book
  36. Nescafe style guides
  37. Accenture style guides
  38. Audi style guides
  39. Nissan style guides
  40. Volkswagen Corporate Design ManualVolkswagen Service Corporate Design Manual
  41. Philips Logo GuidelinesPhilips Logo Guidelines
  42. AXA Design Principles
  43. Kellog’s style guides
  44. Goldman Sachs style guides
  45. Loreal style guides
  46. Citi style guides
  47. HSBC Brand – Basic ElementsHSBC Brand – Basic Elements
  48. Porsche Brand GuidelinesPorsche Brand Guidelines
  49. Allianz - Basics Style GuideAllianz – Basics Style Guide
  50. Siemens Logo GuidelinesSiemens Logo Guidelines
  51. Gucci style guides
  52. Canon Identity GuidelinesCanon Identity Guidelines
  53. HP brand identity standardsHP enterprise brand identity standards
  54. Danone style guides
  55. Adidas - Corporate Brand Logo GuidelinesAdidas – Corporate Brand Logo Guidelines
  56. Adobe Corporate Brand GuidelinesAdobe Corporate Brand Guidelines
  57. HP Enterprise Brand Identity Standards
  58. 3M General Guidelines3M General Guidelines
  59. Nestle style guides
  60. Starbucks - Identity and Logo Usage GuidelinesStarbucks – Identity and Logo Usage Guidelines
  61. Sony - Style GuideSony – Style Guide
  62. Colgate style guides
  63. Morgan Stanley style guides
  64. VISA Brand MarkVISA Brand Mark
  65. Cartier style guides
  66. Thomson Reuters style guides
  67. Lego style guides
  68. Santander style guides
  69. KIA style guides
  70. Huawei - Enterprise Business Partner Logo ProgramHuawei – Partner Logo Program
  71. MasterCard Brand CenterMasterCard Brand Center
  72. Fedex - Corporate Identity Quick Reference GuideFedex – Corporate Identity Guide
  73. Land Rover - Communication GuidelinesLand Rover – Communication Guidelines
  74. Johnson&Johnson style guides
  75. Panasonic style guides
  76. DHL GuidelinesDHL Guidelines
  77. Harley Davidson style guides
  78. Netflix style guides
  79. Discovery Channel style guides
  80. PayPal Corporate master brand guidelinesPayPal Corporate master brand guidelines
  81. Tiffany style guides
  82. Jack Daniel’s style guides
  83. KFC International Brand Identity StandardsKFC International Brand Identity Standards
  84. Salesforce style guides
  85. Heineken - Company Visual Identity GuidelineHeineken – Company Visual Identity Guideline
  86. Burberry style guides
  87. Mini Corporate Identity GuidelinesMini Corporate Identity Guidelines
  88. Ferrari Style Guidelines
  89. Caterpillar style guides
  90. Sprite style guides
  91. Shell - Visual IdentityShell – Visual Identity
  92. John Deere style guides
  93. Corona style guides
  94. Prada style guides
  95. Dior GuidelinesDior Guidelines
  96. Johnnie Walker style guides
  97. Smirnoff style guides
  98. Tesla GuidelinessTesla Guideliness
  99. Moet and Chandon style guides
  100. Lenovo Brand BookLenovo Brand Book

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