100 Style Guides of Best Brands 2017

100 Best Brands of 2017 (by Interbrand) and their guidelines

I have put together, for some inspiration, identity guidelines of 100 Best Global Brands of 2017 by Interbrand ranking.

Hoping it will give you some insight into the wide world of branding and marketing.

So if you’re a designer looking for style guides of top brands, you’re in the right place.

The list consists of guidelines, brand books, visual identity guides, brand usage guides and more.

The way you call it, depends on what’s inside the document, but in general they all govern how to use brand identity assets.

What is Style Guide?

The Brand Identity Guidelines document is just a set of rules on how the brand is to be presented to the world.

They can be passed along to a web developer, web designer, interior designer or any other type of specialist who can see the exact color values, typography, and layout grid that are to be utilized in the content.

Why do I need it?

This becomes handy when ensuring the consistent use of brand assets.

Similarly, these guidelines can be sent to a printer to ensure maximum accuracy when the documents are printed, e.g. through Pantone color values.

Without further ado, this list consists of 100 top global brands along the links to documents specifying on how to use their logos, colors, typography and other brand identity assets.

100 Best Global Brands – Guidelines:

      1. Apple Identity GuidelinesApple Identity Guidelines
      2. Google Material designGoogle Material design
      3. Microsoft visual identity guidelinesMicrosoft Corporate Logo Guidelines
      4. Coca-ColaCoca-Cola identity style guides
      5. Amazon Brand Usage Guidelines
      6. Samsung - use of Corporate LogoSamsung – use of Corporate Logo
      7. Toyota brand identity style guidelinesToyota identity style guides
      8. Facebook Asset and Logo GuidelinesFacebook Asset and Logo Guidelines
      9. Mercedes-Benz Guideline Brand CommunicationsMercedes-Benz Guideline Brand Communications
      10. IBM Design LanguageIBM Design Language
      11. GE Standards and GuidelinesGE Standards and Guidelines
      12. McDonalds' Trademark Standards Reference GuideMcDonalds’ Trademark Standards Reference Guide
      13. BMW Design guidelines for appearance
      14. Disney identity style guides
      15. Intel – Trademark and Logo Usage Guidelines
      16. The Cisco Brand BookThe Cisco Brand Book
      17. Oracle GuidelinesOracle Guidelines
      18. Nike identity style guides
      19. Louis Vuitton style guides
      20. Honda Logo Usage Guidelines
      21. SAP Corporate LogoSAP Corporate Logo
      22. Pepsi Breathtaking Design StrategyPepsi Breathtaking Design Strategy
      23. H&M identity style guides
      24. Zara style guides
      25. IKEA style guides
      26. Gillette style guides
      27. American Express logo guidelines
      28. Pampers style guides
      29. UPS Brand Resource
      30. JP Morgan style guides
      31. Budweiser style guides
      32. Hermes style guides
      33. Ford - Brand BookFord – Brand Book
      34. Ebay style guides
      35. Hyundai Identity Design Guide BookHyundai Identity Design Guide Book
      36. Nescafe style guides
      37. Accenture style guides
      38. Audi style guides
      39. Nissan style guides
      40. Volkswagen Service Corporate Design ManualVolkswagen Service Corporate Design Manual
      41. Philips Logo GuidelinesPhilips Logo Guidelines
      42. AXA Design Principles
      43. Kellog’s style guides
      44. Goldman Sachs style guides
      45. Loreal style guides
      46. Citi style guides
      47. HSBC Brand – Basic ElementsHSBC Brand – Basic Elements
      48. Porsche Brand GuidelinesPorsche Brand Guidelines
      49. Allianz - Basics Style GuideAllianz – Basics Style Guide
      50. Siemens Logo GuidelinesSiemens Logo Guidelines
      51. Gucci style guides

Brands I’ve worked with