100 Style Guides of Best Global Brands

100 Best Brands of 2017 (by Interbrand) and their guidelines

I have put together, for some inspiration, identity guidelines of 100 Best Global Brands of 2017 by Interbrand ranking.

Hoping it will give you some insight into the wide world of branding and marketing.

So if you’re a designer looking for style guides of top brands, you’re in the right place.

The list consists of guidelines, brand books, visual identity guides, brand usage guides and more.

The way you call it, depends on what’s inside the document, but in general they all govern how to use brand identity assets.

Why do I need identity guidelines?

The Brand Identity Guidelines document contains a set of rules on how the brand is presented to the world.

Samsung style guidesThey can be passed along to a web developer, web designer, interior designer or any other type of specialist who can see the exact color values, typography, and layout grid that are to be utilized in the content.

This becomes handy when ensuring the consistent use of brand assets.

Similarly, these guidelines can be sent to a printer to ensure maximum accuracy when the documents are printed, e.g. through Pantone color values.

Without further ado, this list consists of 100 top global brands along the links to documents specifying on how to use their logos, colors, typography and other brand identity assets.

100 Best Global Brands – Style Guides:

      1. Apple Identity GuidelinesApple Identity Guidelines
      2. Google Material designGoogle Material design
      3. Microsoft visual identity guidelinesMicrosoft Corporate Logo Guidelines
      4. Coca-ColaCoca-Cola identity style guides
      5. Amazon Brand Usage Guidelines
      6. Samsung - use of Corporate LogoSamsung – use of Corporate Logo
      7. Toyota brand identity style guidelinesToyota identity style guides
      8. Facebook Asset and Logo GuidelinesFacebook Asset and Logo Guidelines
      9. Mercedes-Benz Guideline Brand CommunicationsMercedes-Benz Style Guides
      10. IBM Design LanguageIBM Design Language
      11. GE Standards and GuidelinesGE Standards and Guidelines
      12. McDonalds' Trademark Standards Reference GuideMcDonalds’ Trademark Standards Guide
      13. BMW Design guidelines for appearance
      14. Disney identity style guides
      15. Intel – Trademark and Logo Usage Guidelines
      16. The Cisco Brand BookThe Cisco Brand Book
      17. Oracle GuidelinesOracle Guidelines
      18. Nike identity style guides
      19. Louis Vuitton style guides
      20. Honda Logo Usage Guidelines
      21. SAP Corporate LogoSAP Corporate Logo
      22. Pepsi Breathtaking Design StrategyPepsi Breathtaking Design Strategy
      23. H&M identity style guides
      24. Zara style guides
      25. IKEA style guides
      26. Gillette style guides
      27. American Express logo guidelines
      28. Pampers style guides
      29. UPS Brand Resource
      30. JP Morgan style guides
      31. Budweiser style guides
      32. Hermes style guides
      33. Ford - Brand BookFord – Brand Book
      34. Ebay style guides
      35. Hyundai Identity Design Guide BookHyundai Identity Design Guide Book
      36. Nescafe style guides
      37. Accenture style guides
      38. Audi style guides
      39. Nissan style guides
      40. Volkswagen Corporate Design ManualVolkswagen Service Corporate Design Manual
      41. Philips Logo GuidelinesPhilips Logo Guidelines
      42. AXA Design Principles
      43. Kellog’s style guides
      44. Goldman Sachs style guides
      45. Loreal style guides
      46. Citi style guides
      47. HSBC Brand – Basic ElementsHSBC Brand – Basic Elements
      48. Porsche Brand GuidelinesPorsche Brand Guidelines
      49. Allianz - Basics Style GuideAllianz – Basics Style Guide
      50. Siemens Logo GuidelinesSiemens Logo Guidelines
      51. Gucci style guides
      52. Canon Identity GuidelinesCanon Identity Guidelines
      53. HP brand identity standardsHP enterprise brand identity standards
      54. Danone style guides
      55. Adidas - Corporate Brand Logo GuidelinesAdidas – Corporate Brand Logo Guidelines
      56. Adobe Corporate Brand GuidelinesAdobe Corporate Brand Guidelines
      57. HP Enterprise Brand Identity Standards
      58. 3M General Guidelines3M General Guidelines
      59. Nestle style guides
      60. Starbucks - Identity and Logo Usage GuidelinesStarbucks – Identity and Logo Usage Guidelines
      61. Sony - Style GuideSony – Style Guide
      62. Colgate style guides
      63. Morgan Stanley style guides
      64. VISA Brand MarkVISA Brand Mark
      65. Cartier style guides
      66. Thomson Reuters style guides
      67. Lego style guides
      68. Santander style guides
      69. KIA style guides
      70. Huawei - Enterprise Business Partner Logo ProgramHuawei – Partner Logo Program
      71. MasterCard Brand CenterMasterCard Brand Center
      72. Fedex - Corporate Identity Quick Reference GuideFedex – Corporate Identity Guide
      73. Land Rover - Communication GuidelinesLand Rover – Communication Guidelines
      74. Johnson&Johnson style guides
      75. Panasonic style guides
      76. DHL GuidelinesDHL Guidelines
      77. Harley Davidson style guides
      78. Netflix style guides
      79. Discovery Channel style guides
      80. PayPal Corporate master brand guidelinesPayPal Corporate master brand guidelines
      81. Tiffany style guides
      82. Jack Daniel’s style guides
      83. KFC International Brand Identity StandardsKFC International Brand Identity Standards
      84. Salesforce style guides
      85. Heineken - Company Visual Identity GuidelineHeineken – Company Visual Identity Guideline
      86. Burberry style guides
      87. Mini Corporate Identity GuidelinesMini Corporate Identity Guidelines
      88. Ferrari Style Guidelines
      89. Caterpillar style guides
      90. Sprite style guides
      91. Shell - Visual IdentityShell – Visual Identity
      92. John Deere style guides
      93. Corona style guides
      94. Prada style guides
      95. Dior GuidelinesDior Guidelines
      96. Johnnie Walker style guides
      97. Smirnoff style guides
      98. Tesla GuidelinessTesla Guideliness
      99. Moet and Chandon style guides
      100. Lenovo Brand BookLenovo Brand Book

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