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9 Best Logos From Shark Tank

The logo is an important cornerstone of any startup business, especially when you’re pitching in front of millions that will watch you on Shark Tank TV Show.

Logo design is important for any startup who wants to raise money and thrive.

Check my list of 9 best logos from Season 9.

Top 9 Shark Tank Logos:

1. Bravo
2. Frywall
3. Everytable
4. Rounderbum
5. Ampere
6. Thrive
7. The Third Wave
7. Savy
8. Mush

Shark Tank, the popular U.S. reality television series has been providing an excellent platform for aspiring entrepreneurs since its inception in 2009.

The ‘Sharks’ assess the pitch and based on that decide whether to invest in particular startup or not.

Conveying just the correct impact through a logo is extremely important as the entrepreneurs only have a short period of time to project the right image.

This means that a startup’s logo needs to convey a lot of things in a flash about the business.

Principles of Effective Logo Design

The logos targeted for Shark Tank should project an idea that the it is a serious business and is not there by an accident.

Therefore your logo shouldn’t look like it was created by an accident either.

And if you give it a thought you should judge your logo concepts by these 5 criteria:

5 Logo Design Principles: Simple, Memorable, Timeless, Versatile and Appropriate.

Simple

Your logo should not contain too many graphic elements or create clutter and confusion in peoples’ minds.

Focus on one idea, if you lucky to convey more – that’s awesome, but don’t force it.

Everything that is not necessary should be removed – simplicity is the key.

Memorable

If your logo is simple, and distinctive enough – it can be easily remembered.

You logo should be able to just burn into peoples’ minds in an eye-blink.

If it does, then even the most abstract logo you can be infused with meaning through advertisement.

Versatile

A great logo should be able to scale to different sizes without losing the desired clarity or quality.

It should look equally good across different media (print and digital) and in different contexts.

Your logo must work in one color, and with other graphic elements to define your brand identity.

Appropriate

A great logo should be relevant to the business industry and the target audience.

It should resonate with the users the company wants to connect with.

It’s important to take a step back and define user personas, so that you know who you’re designing for.

Questions for designers

Based on these principles, I’ve reviewed all the logos of all the 95 companies that aired on ABC’s Shark Tank Season 9

Then I’ve picked 9 good logo designs and reached out to these companies with 3 simple questions:

  • How did the logo design process look like?
  • What was the biggest challenge when designing the logo?
  • Why did you arrive at this particular logo concept?

Below are the their answers:

1. Bravo

BRAVO is a fintech startup building disruptive payment technologies and a blockchain/cryptocurrency service.

How did the logo design process look like?

Initially, we considered a special shape to be incorporated into the logo but ended up playing with the letters that from our brand name BRAVO and use the AV letters with a tweak to denote give and receive and that could be used separately to symbolize the brand.

What was the biggest challenge when designing the logo?

The biggest challenge was probably making sure we could get the rights to it (trademark, copyrights).

Why did you arrive at this particular logo concept?

The entire team had consensus that the logo accomplished the simplicity and brand image we wanted to bring of fintech (modern), yet friendly, playful elements (AV special characters).

– Stephanie, trybravo.com


2. FryWall

Frywall is silicone kitchen product that protects your stovetop from splatters. It is made of BPA-free, FDA-compliant silicone that can withstand heat up to 450°F.

What did the process of logo design look like?

We started by developing the brand positioning and image attributes. What do you see when you look at this product and what makes it different from other kitchen products with a similar purpose? Answering those questions helped define the strategy and gave both client and creative a clear sense of direction.

What was the biggest challenge when designing the logo?

Frywall was a really novel product unlike any other kitchen gadget we’d ever seen; indeed, unlike anything anyone had ever seen. So the biggest challenge was also the one I enjoyed most: how to create a clear, memorable identity that in a single glance would convey what the product does.

Why did you arrive at this particular logo concept?

With this particular project we were fortunate in that the unique characteristics and structure of the product helped define the logotype. The name “Frywall” describes exactly what the product does. With this in mind we leveraged the ‘W’ within the logotype as a visual representation of the splatter guard wall itself — creating a clean and simple design solution.

– Sam Ayling, pencilworx.agency


3. Everytable

Everytable is reflecting a mission to bring healthy, affordable food to every table in the country, with no one left out.

What did the process of logo design look like?

As most design processes go, it’s a series of diverge and converge approach, where we explore an array of directions and then narrow down options. This is repeated (a set of rounds) until we arrive at a satisfactory solution. The critical aspect of logo design process is to really work closely with the stakeholders, in this case the founder, Sam Polk. It must be co-created where the vision of the company and brand is manifested through the expertise of our design process.

What was the biggest challenge when designing the logo?

Perhaps the biggest challenge with designing the logo was the balance between the simplicity of the concept and a simplistic expression of it. A single line that makes two turns to create a reductionist shape of a table can easily skew into something thrown together. So once we arrived at a concept, it was really a process of craft that determines the success of a finished logo.

How did you arrive at this particular logo concept?

This project was singular in that this wasn’t just branding and design for just any new restaurant or food offering, this was a new model to bring healthy food to every table in the world, and so our job was to brand no merely a company but societal mission. Hence the name and form we developed. Being that we were not simply solving for only a logo but an entire brand including the naming process, we had the advantage of creating a unified expression of word and image.

– Davi Sing Liu, enso.co


4. Rounderbum

Rounderbum is the most innovative technology in men’s shapewear – a padding that lifts your bums.

What did the process of logo design look like?

The color scheme of blue and back gives it a high tech look and vibe. We wanted this because we incorporate “technologies” into our underwear. Blue is representative of a man for our mens line.

What was the biggest challenge when designing the logo?

For lettering, we wanted to be very clear and simple. If you notice, only the first R is capitalized, but it is the same size as the rest of the lowercase. If we would have put the lower case “r” in the front, it would look off balance (regardless of trending logos having all lowercase that many companies use).

How did you arrive at this particular logo concept?

We wanted to create something round to illustrate the curves of the body. The reason the O is floating is to conceptualize a lift of the bum we give. The “O” itself identifies the brand. It’s a primary shape and easily recognizable by everyone.

– Jonathan Diersing, rounderbum.com


5. Ampere

Ampere is an electric city roadster that you can preorder for as low as $9,900. Ampere’s mission is to offer green, affordable, and exciting vehicles to everyone around the world.

How did the logo design process looked like?

We went through more than 20 iterations. The vision was to come up with a logo that is simple, memorable, and dynamic. Also, the final version happens to project the Letter A and the unique triangular shape of our vehicles.

What was the biggest challenge when designing the logo?

The biggest challenge was designing a brand new logo that is simple but also able to convey a lot. Because there were tons of good ideas that have been trademarked already.

Why did you arrive at this particular logo concept?

This final logo is simple, unique, dynamic, and elegantly compliments our brand name.

– Tony, amperemotor.com


6. Thrive+

Thrive+ (pronounced “Thrive Plus”) is dedicated to reducing the negative health effects of alcohol in a safe, effective, and socially responsible manner – pills you take after your last alcoholic beverage.

How did the logo design process looked like?

However, after two years of business and looking into our customer data, we found that that our clients are business professionals, medical doctors, and busy moms who occasionally wanted to have a moderate amount of drinks, but also wanted to make sure that it wouldn’t negatively affect their health or productivity. This meant we needed give the product a more “medical” vibe, but with some vibrance thrown in.

What was the biggest challenge when designing the logo?

The biggest challenge was working with gradients. Gradients are one of those things that when done right, just look so perfect and pleasing to the eye, but in the actual design process literally takes hours of small tweaking of the gradient to get to feel right and have a good balance. If I was to give you an advice – make sure that the logo and brand can work in one color. There are some instances where having a full color process print would cost a fortune, and thus should be able to work with just a solid color.

Why did you arrive at this particular logo concept?

See question 1.

– Alex Spanakos, 5wpr.com


7. Third Wave Water

Third Wave Water is the new mineral capsule that optimize purified water for making your coffee.

How did the logo design process looked like?

We hired a graphic designer to help us out. Great logos are not easy. We sat down and discussed our company name Third Wave Water, our niche industry and the many perspectives of our goals in this industry.

What was the biggest challenge when designing the logo?

The biggest challenge was finding something that fits our brand. Our brand represents who we are and how we hope to be perceived by our niche market, specialty coffee.

Why did you arrive at this particular logo concept?

We loved the blend of the W’s; three waves and when rotated 90 degrees has a dual meaning of the number ‘3’ for ‘third.’ It was a repetition created to display how important we felt that water (W) is in the specialty coffee industry. The hexagon came later as an added design element, which we welcomed as part of our new package design at the time that BTW won a Design Lab award at the Specialty Coffee Association event in Seattle in 2017.

– Charles, thirdwavewater.com


8. Mush

Mush is cold soaked oats that fuel hard work, hard play, and healthy lifestyles.

How did the logo design process looked like?

The design process had to meet a few prerequisites: simple, unique, timeless, bold.

What was the biggest challenge when designing the logo?

The biggest challenge was arriving at a stencil-like design that was sans-serif while still being legible and bold.

Why did you arrive at this particular logo concept?

Oats (oatmeal) are staples in many diets all over the world. We wanted the logo to reflect something common, like oats. We felt the stencil-like look delivered the message of “what you see is what you get”, which is also reflected in our ingredients, packaging, etc.

– Guillermo, eatmush.com


9. Savy

Savy is a Shopify app that increases revenue by preserving product margins & enhancing brand value.

How did the logo design process looked like?

We went through various iterations on our logo over the years. Our logo has evolved as we’ve grown, but the general concept has stayed the same – we wanted to emphasize the concept of “saving” your favorite products while also alluding to saving money for those products. We worked with a few design firms (pro bono after winning a pitch competition) and settled on the Savy pin.

What was the biggest challenge when designing the logo?

We wanted to communicate the concept of Savy without coming across as another deals/discount site. It was difficult to do this effectively.

Why did you arrive at this particular logo concept?

We loved how succinct and identifiable it was.

– Disha Shidham, staysavy.com


Why Good Logo Is Important?

Having a good, professional logo can be extremely useful for your company as it can create that strong first impression and make an impact.

And the image of your startup is visually portrayed through your logo in a great deal.

Given the importance, designing a logo is not a simple task at all.

It can be really time consuming at times and often requires loads of patience and an obsession with getting it right.

Your logo is the most exposed element of your brand identity and it plays an important role in making a good first impression and maintaining it.

Looking for a logo designer? – Get my quote.

Conclusions

It was quite hard to find 9 good examples out of all 95 companies aired on Shark Tank Season 9.

There were much more examples of bad than good design actually.

I had a really hard time picking these nine best logos.

What does it tells me? – most of these entrepreneurs didn’t give a damn about logo.

Perhaps that’s why it was way easier to pick worst shark tank logos.

Are these logos any good? What do you think?

Leave a comment below and share it on social media.