Arek Dvornechuck
Branding Expert
15 Best Mascot Logos & Brand Characters of All Time
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Do you need a memorable and recognizable brand?—Brand mascot logos are a great way of adding some brand personality and character to your business.
They provide a face and voice for your organization, helping customers relate to your company.
How to create a brand mascot?
Firstly, think about the traits and characteristics that would represent your brand accurately and appeal to the right audience.
For example, we all know that bunnies tend to be hopping or dancing which can symbolize energy and vitality and that’s why it works well for the battery brand, Duracall.
Remember that your brand mascot must be consistent with your overall branding message, as well as visually attractive and emotionally engaging.
During my time in graphic design school, I had the opportunity to design my own brand mascot.
It was a great personal project that allowed me to delve into the process of designing a physical product, with packaging and little brochure inside.
From the initial sketches to the final illustrations, it was a labor of love that required me to think outside of the box and bring my ideas to life.
I wanted to create a character that was unique and memorable, with a personality that would instantly resonate with audiences.
As you may notice, Ebaq borrows parts from Micky Mouse—yes! I took the plush, then ripped the hands and legs in order to build my own mascot :)
It embodies the playful and adventurous spirit of my personal brand, and his infectious smile and bold appearance make him a standout.
Aflac is one of the most recognizable iconic brand mascot with its white, feathered wings and signature "quack".
Aflac's brand mascot is a duck, which has become a symbol of security and protection for many customers.
Aflac’s duck has been spreading cheer, laughs, and smiles since 1955, representing the brand's mission to protect families from unexpected medical costs while promoting family values.
He's an energetic ambassador who embodies the Aflac spirit of caring and compassion —always encouraging everyone to take care of themselves, their families, and their pocketbooks.
Mr. Clean is the powerful, reliable, and trusted mascot of Procter & Gamble's cleaning products brand.
Mr. Clean is the master of finding ways to make everyday tasks easier and more efficient.
He stands for cleanliness, excellence, and quality, and has been a staple for over 60 years.
With his signature bald head, earring, and white T-shirt, Mr. Clean is known for tackling even the most daunting messes with effortless ease–thanks to his trusty magic eraser and powerful cleaning solutions.
Mr. Clean stands for making everyday tasks easier and more efficient, as well as showing that it's important to take care of yourself and those around you.
He represents strength combined with understanding—he wants us to know that it's possible to look after ourselves while still having time to help out those close to us.
BIC is represented by the lovable brand mascot, the BIC Kid.
BIC is one of the most recognizable names in the stationery industry.
His wild imagination encourages everyone to express themselves with confidence when using BIC products.
The BIC Kid is an upbeat and daring figure who represents the company's most important values.
Being respectful to others, making things with ease, having a strong passion for progress, looking after our environment, and having unwavering determination.
His wild imagination encourages everyone to express themselves with confidence when using BIC products.
On adventures near and far, the BIC Kid always has his trusty lighter or pen in tow— ready to spark creative ideas or write stories that inspire.
He serves as an ambassador for products that make stationery easier, more enjoyable, and even more inspiring.
The Duracell Bunny is a beloved and iconic brand mascot that has been around for decades.
Duracell Bunny is committed to environmental sustainability.
He stands as a symbol of the company's commitment to providing reliable and long-lasting power solutions.
He loves demonstrating the power of Duracell batteries in fun and creative ways, often through outrageous stunts.
On top of being incredibly powerful and reliable, he also encourages people to do their part for the environment by recycling their used batteries.
The Duracell Bunny is committed to giving back too, lending his support to charitable causes whenever possible.
No matter what you're powering with Duracell—from toys and gadgets to first responders in emergency situations—rest assured that the Duracell Bunny is always there for you.
Duolingo is a popular language-learning platform with a recognizable brand mascot in the form of a green owl.
Duolingo owl continues to foster enthusiasm for this rewarding journey.
With popular language-learning apps like Duolingo, it's easier than ever to learn a foreign language.
The owl has come to symbolize the ease and fun associated with learning a new language.
Its wide eyes and curious expression evoke friendliness and playfulness, while its vibrant colors add a sense of energy and enthusiasm to the experience.
The Duolingo owl continues to inspire millions of people around the world to take on new challenges, explore different cultures, and make meaningful connections across languages.
The Geico brand mascot is the gecko.
The Geico gecko has become one of the most recognizable brand mascots in the world.
This green reptile has been an integral part of the Geico advertising campaigns since 1999 and has become a beloved part of pop culture.
The gecko's catchphrase, “It's so easy a caveman can do it”, has resonated with viewers and highlights the simplicity of Geico's services.
Thanks to the help of this cheerful gecko, Geico is now one of the most recognizable insurance companies around.
With its friendly mascot and straightforward message, Geico continues to be an industry leader in providing quality service and affordable rates.
The Laughing Cow brand mascot is a cheerful cow that encourages people to enjoy their food with a smile.
The Laughing Cow mascot is always sure to bring a smile to everyone's face.
She has been featured on all manner of promotional material and commercials, including television spots and print ads.
Her catchphrase - “Delightfully delicious”—is infectious and has helped the Laughing Cow build a strong following among consumers.
The Laughing Cow mascot embodies the brand's ethos of being natural, healthy, and happy.
With her bright eyes, round cheeks, and always-smiling face, she serves as a reminder to all that life should be enjoyed and savored to the fullest.
KFC is an iconic brand, and it comes with its own beloved mascot—Colonel Sanders.
KFC is an iconic brand and its mascot, Colonel Sanders, is known all over the world.
This recognizable figure can be seen in KFC's promotional material, both physical and digital.
He has become a ubiquitous presence in KFC's marketing campaigns, often appearing with his signature catchphrase—“It’s finger-lickin’ good!”
The Colonel Sanders mascot exudes an air of friendliness and an upbeat attitude that has endeared him to people all over the world.
He is also a reminder to all consumers of the deliciousness that comes from KFC's menu items.
With his classic white suit and handlebar mustache, he serves as a beacon for the company, inviting everyone to come to taste what KFC has to offer.
The Michelin Man, also known as Bibendum, is the world-famous mascot of the Michelin brand.
Michelin takes safety seriously, whether it's on the road or track.
He has been their iconic representation since 1898 when two brothers, Édouard and André Michelin, created him in a campaign to promote their new tire product line.
The original concept was designed by Édouard's wife, who drew a man made out of tires.
Over the years he has gone through several updates, but what remained consistent was his loveable form and friendly face that welcomed customers into the Michelin family.
Today he can be seen in advertisements both physical and digital, always with his signature phrase—"Nunc est bibendum".
This Latin phrase translates to “it’s time to drink up” which stands for Michelin's promise that their tires are there for your safety and satisfaction.
The Michelin Man continues to stand proud as one of the most recognizable mascots in history.
The McDonald's brand mascot is the world-famous Ronald McDonald.
Ronald McDonald, who embodies the fun and friendly spirit of the company.
He has been the face of McDonald's since his first appearance in 1963 and is one of the most recognizable mascots in history.
Originally a shy, red-headed clown character, he was developed over time to incorporate more modern elements such as wearing a yellow shirt and bright blue vest with red shorts.
Ronald has starred in several commercials and TV shows and even has his own comic book series.
Ronald McDonald serves as an ambassador for all things McDonald's.
He can be found visiting different towns around the world, spreading joy, and promoting healthy living.
He also promotes Ronald McDonald Children’s Charities which helps support many local charities and children’s causes worldwide.
The World Wildlife Fund (WWF) brand mascot is a giant panda named Chi Chi.
The WWF mascot is not alone in his mission to protect the environment
She has been their mascot since 1961 and was chosen to symbolize the importance of protecting endangered species.
Her goal is to spread awareness about conservation efforts and the challenges currently facing wildlife around the world.
Chi Chi has become an ambassador for WWF’s mission of conserving nature and reducing environmental impact.
She can be found in WWF’s logo, campaigns, merchandise, and events worldwide.
She also plays an important role in raising money for conservation efforts—with her help over $100 million dollars has been raised globally to support the work of WWF.
Chi Chi often visits schools to raise awareness among young people about environmental threats such as climate change and pollution.
She urges students to use renewable energy sources as much as possible, reduce waste and reuse items whenever possible.
She also serves as a reminder that we must all do our part to protect our planet from further damage.
The Cheetos brand mascot is Chester Cheetah, a cartoon cheetah who has become an iconic symbol of snack food.
The Cheetos brand mascot is Chester Cheetah.
He first appeared in 1986 in an ad and has since become one of the most recognizable mascots in the world.
Chester's mission is to spread awareness about snacking responsibly.
He encourages children to eat healthy foods and snacks such as fruits, vegetables, and whole grains instead of processed snacks like Cheetos.
He also reminds people that snacks should be enjoyed occasionally and in moderation - not every day.
Chester also serves as an ambassador for animal conservation, as he often teams up with organizations such as the World Wildlife Fund (WWF) to help protect endangered species.
His spunky attitude and sense of humor make him a lovable character that appeals to both adults and children alike.
He is well known for his catchphrase "Dangerously cheesy," which encapsulates the spirit of living life on the wild side without taking unnecessary risks.
Chester strives to make sure people know they can have fun while still making responsible choices.
Pringles' brand mascot is the Pringle Man, a playful character with wild hair who has been around since the 1970s.
The Pringles brand mascot is the famous "Uncle Jerry.
This jovial character first appeared in ads in the 1970s and has since become an iconic symbol of snack food.
Uncle Jerry's mission is to promote responsible snacking.
He encourages people to eat healthily and avoid overindulging, reminding us that “sometimes less is more” when it comes to snacking.
He also emphasizes that snacks should be enjoyed occasionally, not every day.
Uncle Jerry also serves as an ambassador for environmental causes.
He works with various organizations such as the Rainforest Alliance and WWF to raise awareness about climate change and sustainable living practices.
His fun personality and sense of humor make him a popular figure with both adults and children alike.
With his inspiring message of eating responsibly, Uncle Jerry reminds us that we can all make a difference if we strive to do so,
The Walt Disney brand mascot is Mickey Mouse.
Mickey Mouse also stands for qualities such as hard work and responsibility.
Since his debut in 1928, this lovable cartoon mouse has become an international icon of childhood dreams and magic.
Mickey's cheerful face symbolizes joy and optimism, making him the perfect character to represent Disney parks, movies, and products.
He has also served as an ambassador for many charitable causes including UNICEF and Make-A-Wish.
In addition to promoting Disney's fun-filled image around the world, Mickey Mouse also stands for qualities such as hard work and responsibility.
He encourages children to be brave in the face of challenges and teaches them that anything is possible if you stay determined and put your mind to it.
With his signature phrase "Oh boy!", Mickey Mouse continues to delight kids of all ages with his infectious enthusiasm.
He serves as a reminder that no matter how old we get, it’s important to keep dreaming big and believing in the power of magic.
The idea for the Energizer Bunny began in 1988 when an advertising agency decided to use a pink stuffed bunny toy to promote the company’s long-lasting batteries.
The popular Energizer Bunny mascot is an instantly recognizable icon of the Energizer brand.
The bunny has since been featured in hundreds of humorous commercials featuring unexpected events and funny jokes about its proclivity for never stopping.
The Energizer Bunny symbolizes energy, optimism, and hard work.
He serves as a reminder that despite whatever obstacles are put in our way, we can always keep going if we rely on our own inner strength and determination.
His catchphrase “keeps going…and going...and going!” has become a source of inspiration for many people who feel like they’re facing impossible tasks or struggles.
The Energizer Bunny has become so popular that it even has its own website and its own line of toys and accessories.
This lovable character reminds us that with a little bit of effort and a lot of perseverance, any challenge can be overcome—no batteries are required.
A brand mascot is an invaluable asset to a company’s success.
What is the purpose of a mascot?
Not only do they help create a cohesive identity and add personality to a product or service, but they can also increase the appeal of an otherwise plain brand.
The 15 best brand mascot designs of all time have proven that creativity and wit can be used to captivate customers and build memorable relationships.
From the classic Energizer Bunny to the lovable Mickey Mouse, these mascots have brought joy, laughter, and hope into our lives while representing their respective brands in a unique way.
They’ve also taught us important lessons such as grit and perseverance and serve as an inspiration for achieving our dreams.
So next time you’re thinking of a successful brand, don’t forget about its beloved mascot.
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
