150+ Famous Brand Slogans & Taglines [2026 Examples]

What Makes a Slogan Effective?

Before diving into our list, let's understand what makes a slogan truly memorable. The best brand slogans share these qualities:

Brevity: Most iconic slogans are just 3-5 words
Emotional resonance: They connect with feelings, not just features
Memorability: Easy to recall and repeat
Timelessness: They remain relevant across decades
Brand alignment: They perfectly capture the brand's essence

I write the slogan last, once purpose, positioning and personality are defined, which is why it closes my guide on how to develop a brand strategy.

The 50 Best Brand Slogans of All Time

Technology & Innovation Slogans (1-15)

1. Apple: "Think Different"
2. Nike: "Just Do It"
3. Google: "Don't Be Evil" (original motto)
4. IBM: "Think"
5. Intel: "Intel Inside"
6. Microsoft: "Be What's Next"
7. Samsung: "Do What You Can't"
8. Sony: "Make.Believe"
9. Canon: "See Impossible"
10. Nikon: "At the Heart of the Image"
11. Dell: "The Power to Do More"
12. HP: "Keep Reinventing"
13. Cisco: "The Bridge to Possible"
14. Oracle: "Hardware and Software, Engineered to Work Together"
15. Xerox: "Ready For Real Business"

Food & Beverage Slogans (16-35)

16. M&M's: "Melts in Your Mouth, Not in Your Hands"
17. Subway: "Eat Fresh"
18. McDonald's: "I'm Lovin' It"
19. Burger King: "Have It Your Way"
20. KFC: "Finger Lickin' Good"
21. Wendy's: "Where's the Beef?"
22. Taco Bell: "Think Outside the Bun"
23. Pizza Hut: "No One OutPizzas the Hut"
24. Domino's: "You Got 30 Minutes"
25. Coca-Cola: "Open Happiness"
26. Pepsi: "The Choice of a New Generation"
27. Sprite: "Obey Your Thirst"
28. Gatorade: "Is It In You?"
29. Red Bull: "Gives You Wings"
30. Dunkin': "America Runs on Dunkin'"
31. Starbucks: "To inspire and nurture the human spirit"
32. Folgers: "The Best Part of Wakin' Up"
33. Maxwell House: "Good to the Last Drop"
34. Skittles: "Taste the Rainbow"
35. Snickers: "You're Not You When You're Hungry"

Automotive Slogans (36-45)

36. BMW: "The Ultimate Driving Machine"
37. Mercedes-Benz: "The Best or Nothing"
38. Audi: "Vorsprung durch Technik" (Advancement through Technology)
39. Volkswagen: "Think Small"
40. Toyota: "Let's Go Places"
41. Honda: "The Power of Dreams"
42. Ford: "Built Ford Tough"
43. Chevrolet: "Find New Roads"
44. Porsche: "There Is No Substitute"
45. Jaguar: "Grace, Space, Pace"

Lifestyle & Luxury Slogans (46-50)

46. L'Oréal: "Because You're Worth It"
47. Maybelline: "Maybe She's Born With It"
48. De Beers: "A Diamond Is Forever"
49. Mastercard: "There Are Some Things Money Can't Buy"
50. Visa: "It's Everywhere You Want to Be"

Conclusion

These 50 brand slogans represent the pinnacle of marketing creativity. Each one tells a story, evokes emotion, and has become inseparable from its brand identity. Whether you're building a new brand or refreshing an existing one, these slogans offer timeless lessons in the power of words.