Arek Dvornechuck
Branding Expert
10 Best Free Logo Makers & Why They All Suck
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Designing a logo for your brand can be costly, but not if you do it yourself by using one of the free logo makers available online.
As a logo designer myself I would never ever recommend logo makers to anyone.
Logo makers essentially offer a “pre-designed”, random and often generic graphics—a horrendous way to work on your logo—the most visible element of your business.
Your logo should be unique (unlike anything else), relevant (appropriate for your business) and simple (can be easily remembered) so therefore it should be custom designed by a professional.
However, hiring a design agency, a freelancer or even launching a design contest can be quite costly (see logo design cost) especially for start-ups and small businesses.
That’s why I’ve put together my list of the top 10 free logo makers available online so that you can bootstrap and start off by execute your idea low cost.
There are many design tools that work in the browser these days so that you can conveniently create your logo online and for free.
With my list of top online logo makers you don't need to hire a designer or an agency to create your logo.And while as a designer I don’t recommend using logo makers, if you want to give it a try—be my guest!
Before you start your logo design process, keep in mind that not all logo makers are the same.But no worries, I've got you covered—I've tried them all to give you my top picks.
Online logo makers extremely easy to use—so easy that a monkey could do it!
Some of them come with better features or more user-friendly interface than others.
© Katy Laveck-Foster/Comedy Wildlife Photo AwardsWe, designers, use more sophisticated software (like Adobe Illustrator) which gives us much more control over the design, but it can be quite pricy and hard to learn for beginners.
However, If you already have a logo idea—the following online tools will surely get you started.Each of them have some advantages and disadvantages, so I've described their main features, pros & cons to help you pick the right one.
I’ve also prepared animated GIFs for you, so that you can preview the tool and select one that is up to your liking.
Just pick a few and give them a try—they're all online and for free, but some actually charge you a small fee to download your artwork.
Since Adobe is responsible for some of the best creative software out there, so I feature their free logo maker as the 1st one on my list.With Adobe Spark, you can easily create your own logo because it comes with a unique feature that suggests you creative logo styles.
Adobe Spark is probably the most fun to use logo maker.
Just put the company name first, then spin the wheel to select the style you like.
Don’t worry—this is just to get you started, because you will be able to customize your logo further.
You can adjust its shape, colors and fonts before you download and start using it.
Adobe Spark logo creator gets you really hooked up with hundreds of professional-designed templates.
What is unique about this logo maker is that you won’t have to start from scratch—you can simply search for a template based on moods, aesthetics, colors, or tasks.
You will have a myriad of choices at your fingertips, so just select a graphic you like and then open it up in the editor for further customization if required.
Try Adobe Spark logo maker for free
The second choice on my list is logo maker from Shopify— a great choice if you’re also planning on creating your eCommerce store.With Shopify online logo maker, you got many different fonts, icons and frames to choose from.
Shopify has the most simple, yet solid logo maker (great for eCommerce)
Just start by typing your business name and then choose some icons and fonts you like.
Adjust the size and colors and you’ll surely find a unique combination that represents your brand well.With this DIY logo maker, you get so many modern fonts, icons, and frames to choose from.
Once you have decided on everything, customize the details to give it a final look.When you’re done and happy with your new creation, make the payment and own it!
Try Shopify free logo generator
Canva's logo maker lets anyone, regardless of design experience, create their own unique visual branding.
Canva has the most versatile logo maker (great for social media).
You'll find a library of professionally-designed templates—just select the style you like and type in your brand name.
You can also upload your own graphics or choose any from Canva’s free library, then fix your images, or add stunning filters and voila!Just pick a style based on your likes, change the name, and your logo will be ready in no time!
The logo creator also lets you use your new logo for creating branded content for social media.
Try Canva free online logo maker
Working with Wix logo generator is more like swiping on Tinder—just swipe left or right to chose the style you like.
Using Wix logo generator is like swiping on Tinder.
By liking or disliking different styles, Wix will generate you some logo concepts based on your taste.
Afterwards, you can tweak the logo and make final adjustments or just repeat the process all over again to create something new.Those looking for a centralized platform for design and web development should definitely check out the Wix logo maker.
The editor comes with various elements to modify your logo and you can also see how it would look on a website with their awesome visualization tool.
You can pay a nominal fee to save the high-resolution logo file, which comes with full commercial usage rights.
Try Wix online logo generator
By using Squarespace tool, you can instantly see your new logo on applications such as business card, website, and t-shirt.
Squarespace logo maker is the most basic of all (great for websites).
Squarespace logo maker may not seem as robust as other logo generators, but it does its work swiftly.
Just select the symbol and the typeface you want, add colors and of course type in your business name.
Simplicity of this logo maker makes it super easy to use, because you can basically create a logo for your business in seconds.It takes just a few minutes to have a logo of your choice and instantly see its effect on a website, t-shirt, or business cards.
Once you are done with the logo, save it and start using it immediately.
Try Squarespace logo maker for free
DesignHill offers an AI-powered logo maker—this DIY tool is easy to use even for beginners.
Even non-designers can handle DesignHill’s logo generator with ease.
You can start by entering your company's name and choosing from pre-designed logo templates.
Select the logo styles you like the most, and then pick colors, fonts, and icons relevant to your business. Once the preferences have been set, the app will deliver hundreds of logos in a few seconds.
DesignHill’s logo maker has an amazing, user-friendly interface that allows for easy logo making and editing—all done straight in the browser.
Even if you’ve picked your logo, you can still edit its style, font, or color before downloading it.
While using this logo maker is totally free, to download a standard version of the logo it costs $99.
Try Designhill free logo generator
With the logo creator from Zyro, you can turn your creative ideas into a real logo in an eyeblink.
The logo creator from Zyro generates simple logos instantly.
The best thing is that Zyro logo maker it’s totally free to use and download the logo you create (unlike other logo makers on my list).
In order to get logo design options, you have to complete three simple steps:
Afterwards, you can tweak the logo that you like the most or repeat the same process to get more logo ideas.
The simplicity of this tool makes it really outstanding if you need some ideas to get you started. It just takes a minute to create a logo for your company, and yes—you don’t need any designer for it!
Try Zyro logo maker for free
TailorBrands is yet another interesting AI-powered logo creator with unique color palettes and sample graphics.
The most intuitive to use logo maker available online.
It's dedicated to empowering entrepreneurs worldwide to stay at the forefront of their branding game.
You can harness the power of their free tools to create varieties of branding assets, way beyond just simple logo design.It asks you to start by entering your business name and selecting your business type to move further. Choose your logo style out of three options:
Search for shapes or icons, select your favorite typeface styles, and pick your desired colorpalette.
The logo maker from TailorBrands will bring you hundreds of designs in just a few seconds—pick one and tweak it to your liking.
Try TailorBrands free logo creator
This quick all-in-one logo maker, NameCheap logo generator, has been created considering the needs of entrepreneurs.
NameCheap logo maker comes with auto-generated stationery mockups.
It helps you find the right fonts, colors, and icons for your logo—by seeing it on real applications.
Access their library of templates using their unique design wizard, and the DIY tool will do the rest. It will narrow down hundreds of logo design options for you to choose from.
You will also get to see beautiful mockups, so that you can imagine your logo being used in real life.When you are delighted with your logo, simply download the vector file or start using it with their other domain and web design tools.
Try NameCheap logo design tool
When you need a logo for your brand, Fiverr makes it super easy to get.
Fiverr’s logo maker is a great choice if you’d need last touch of a designer.
Simply adjust the icon size, colors, typeface, and then also get an instant option to get your logo reviewed and polished by one of their designers (from Fiverr’s marketplace).
Its DIY logo generator lets you create many variations of a logo in just a few clicks.First, start by entering the name of your brand, then select the desired styles to define the look and feel of your logo.
Finally the rest will be done by the logo generator tool or you can hire a designer to help you make last tweaks.
Try Fiverr free logo maker now
As i mentioned at the beginning of this article—I would never recommend using logo makers to anyone.
If you're on budget, these tools might help, but they all have limitations which make them suck.
Let’s examine why logo makers suck in general:
When you use a logo maker, it can fetch you hundreds of ideas but the’re all pretty random and generic.. On the other hand, A real designer can go beyond basic shapes and fonts and creates a truly unique logo.
There is always a chance that other brands will be using the very similar logo if they used the same logo template.That can be really damaging for your branding overall.
Logo makers end up creating the same logo variations over and over again. They all come with limitations and therefore they lack the professional touch required for branding.
if you use logo makers there is a high probability that you may end up with copyright problems. What if your competitor uses a similar logo and they registered it under their trademark and sue you later on?
When a professional designer creates your logo, they sketch from scratch and put their original concepts into it.Logo designers are very aware of the principles of good design.They can design anything without any limits—but a simple logo maker can’t do that.
Before you start using any of the free logo design tools, I would suggest considering hiring a professional designer.However, if your budget doesn’t allow for that—then at least understand what makes a successful logo so that you get the best chance at getting it right.For best results stick to these five logo design principles:
The 5 logo design principles:
Also if you’re looking for some inspiration while designing your own logo—then check out reputable graphic design portfolio websites like Behance or Dribbble.Looking to hire a professional logo designer?—Just shoot me an email.Did you try any of these top 10 logo makers?—Leave a comment below.
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
