How to Hire the Right Graphic Designer

How to Hire the Right Graphic Designer
How to hire the right graphic designer

  1. Know types of designers
  2. Outline project scope
  3. Search for an expert
  4. Review past work
  5. Get a quote

How to hire the right graphic designers?

And where to find the best ones?

Designers that can deliver on time and under budget.

Graphic Design is a very broad term so hiring process may pose a challenge.

Especially when you don’t know which type of a designer do you really need.

When someone says “I’m a graphic designer”, it’s not immediately clear what they actually do on a daily basis.

There are a number of different responsibilities encompassed by the umbrella term graphic designer.

Choosing The Right Designer
Choosing the right designer to work with

Hiring The Right Designer

When it comes to finding the right designer, focus on hiring an expert in particular field.

First, you must specify what kind of expertise you’re looking for.

If you need a logo and identity then go hire brand identity designer.

If you’re looking for a mobile app designs then go with UX/UI Designer and so on.

Realize the fact, that graphic design is a very broad term and only hiring an expert in the particular design discipline will bring the best results.

Finding the right graphic designer to implement your vision is critical. Click To Tweet

This is why I prepared this step-by-step guide on how to find the right online candidate for you next design project.

step-by-step guide
Hiring the right designer, step-by-step guide

Step By Step Guide

Before you start searching, It’s important to remember that you are not simply hiring someone to design a graphic, a decoration or an adornment.

Graphic design needs to solve a specific problem.

It might be that you need e.g. a new logo & identity because your goal is to present a consistent look and feel of your brand.

Whatever your reasons to invest in graphic design are, you must define them first, then look for the specialists.

Other designers can make beautiful things, but true graphic design is about what works. Click To Tweet

The ultimate goal of this guide is to help you make better hiring decision.

So that you get the best money/quality and avoid costly mistakes.

First, it is important to distinguish among the types of designers we have.

Know Types of Designers
Know Types of Designers

1. Know types of designers

Graphic designer in general is a creative services provider in the field of Visual Arts that has experience in designing for both print and digital.

But a designer never equals a designer.

Graphic designers assemble together images, typography, motion graphics to create a piece of design. Click To Tweet

The main responsibility of the graphics designer’s job is to present information in a way that is both accessible and memorable.

But there are plenty of applications, so there are plenty of creative positions as well.

When looking for the right graphic designer you should discern between these types of designers:

  • Logo Designers
  • Identity Designers
  • Web Designers
  • UX Designers
  • Packaging Designers
  • Motion Designers

The list of specialties can go on and on, but in general these are the most popular.

Graphic Design field is q very broad and the tools and technology changes very rapidly.

Ultimately you don’t want to suffer the consequences of a missed deadline because a packaging designer got stuck in the process of website creation and can’t embrace the complexity of the task.

Outline the scope of project
Outline the scope of project

2. Outline project scope

Now, since we discussed different types of designers, it’s time to specify your needs in order to find the right fit.

If you need a logo alone – hire a Logo Designer, but if you feel that you need more than just a logo you will probably need an expert who will design a complete identity system.

If you need a new website, then you will not only need to hire web designer but also a web developer or a creative who does both.

Want to design a mobile app?

Don’t hire a general graphics designer, but look for a specialist – UX/UI Designer.

This will ensure that you’re going to get the best quality service.

What’s the deal?

Instead of hiring a general graphic designer, you should look for a person who specializes in particular graphic design field.

And in order to do so, you will have to prepare a list of graphic design services that your company needs.

3. Search for an expert

While looking for the right designer you should ask yourself specific questions which will further allow you to rate each candidate.

Photograph: Jean-Jacques Alcalay/ Barcroft Images
  • Do they have the ability to provide you with the work needed?
  • Do you like what you see in their portfolio (style, quality)?
  • Do you prefer to hire a local or a remote designer?

These are some questions to consider, but again, every project is different therefore you should prepare your own list of questions.

How to expert designers:

  • Through their blog (by googling)
  • Browsing showcase websites e.g. Behance, Dribbble
  • Using brokerages like Upwork, Fiverr

Just imagine your perfect candidate.

How does he/she talk to you?

How do they work? (the process).

Review the designer's portfolio
Review the designer’s portfolio

4. Review past work

Reviewing a designer’s portfolio, is usually the best way to find the right fit.

Check their past work and find style that you like.

Many designers are being hired for a particular design style.

If a web designer’s own website is not good – Why would you hire him/her to design yours?

They don’t have enough experience to provide you with the quality work.

After you find the design aesthetics you like, also find out about the designer himself and his process.

Besides a good portfolio, a graphic designer should also demonstrate his/her ability to describe the… Click To Tweet

How do they work?

Check their blog and social media profiles to see if they’re really the person behind the work.

During my career, I’ve heard many times managers saying that some interviewee showed not of their work.

Since this is creative profession and there is no price tag, you must trust that designer’s ability to perform.


Because, designers will usually ask for %50 deposit.

Know the person you’re dealing with and remember to keep the list of potential candidates a little bit longer, not all of them will be available.

Get a quote
Get a quote

5. Get a quote

Once you have a few applicants,

It’s a good idea to talk with them and see if they make a good fit.

At this point, you’ve already checked their portfolio, read their blog and seen their social media profiles.

You know that they’re up to the job and you like their past work.

The last step is to contact them and ask for a quote.

Some of the designers will facilitate the interview process by having a questionnaire on their websites.

The experienced designers will usually interview you, once you initiate show interest.

Next they will follow-up with a quote that estimate how long it’s going to take, what are the deliverables and how much it all cost.

Once you’ve contacted some designers, got a couple quotes, you have a sense of who you want to work with.

Finally, you must trust your guts, but also make a well-informed decision.

What’s your experience in working with graphic designers?

Brands I’ve worked with