How Much Does Logo Design Cost?

How much does a logo design cost?
How much does a logo design cost?

  1. How much for logo?
  2. Logo design price range
  3. Average logo design cost
  4. Low-end vs High-end vs Top-notch
  5. Who should you hire and why
  6. Logo design price factors
  7. Cost of famous logos

Ever wonder how much should a professional logo cost?

Or why one is dramatically more expensive than another?

Logo prices is the subject of this article and I will focus on how much logo design can actually cost you.

My intention is to give you an insight before you make a hiring decision.

Whether you want to hire an independent designer or design agency, there are pros and cons of both.

If you’re a designer, on the other hand, looking for a guide on how to price your services, you should rather check this article.

My goal is to give you an overview of what’s available on the market.

Designing a logo is a creative service and therefore a custom logo design doesn’t come with a price tag.

That’s why the price range for logo design services may vary greatly.

Logo Design Pricing
Logo Design Price Breakdown

Why? just to give you an example:

a Google search for “professional logo design” will yield results offering custom, high-quality logo design for as little as $5

Can you believe that? – only $5!, however, top branding agencies can quote you in hundreds of thousands if not millions of dollars for a rebrand.

Of course a rebrand involves other aspects than just a logo, but the logo is at the center, isn’t it?

Planning your logo budget & why quality logo is not free

When it comes to your brand, I’m sure you don’t want to spend too much paying for just a logo.

After all, how hard it can be?

It’s just a small image or a word set in a chosen typeface.

So you asked Google to find out what’s the average logo design price.

Perhaps you even asked: what’s the low-end versus high-end price for a custom logo?

So that way you can get a sense of how much does it cost.

You need some sort of a logo design price sheet in order to find the best fit.

Since you realized that professionals and design studios usually don’t have any packages that you can shop on their website.

And simple Google search for “logo design cost” will yeld results like:

One should expect a simple logo design to cost approximately $200

Which is very inaccurate.

Most freelance designers charge over $100/h and according to this logo design would take only 2h.

Of course you can design a logo in 2h or even less, but I doubt it would be a good quality logo.

Logo design is a creative process so it comes with a custom price.

wordmark design cost
How much does logo cost

Average logo design cost

Defining an average price of logo design is not as simple as you might think.

Neither a custom logo design is as cheap as the Google’s first page results shows you.

A logo needs to be simple, but the process of logo design is certainly not. Click To Tweet

In fact, the logo design process demands a combination of investigation, strategic thinking, design excellence, and project management skills.

It requires an extraordinary amount of patience, an obsession with getting it right, and an ability to synthesize vast amounts of information.

It’s an iterative process and demands an extensive research and exploration phase prior actual design.

Therefore there’s nothing like an average logo design price.

Because your brand is different and unique.

So whoever is going to work on your identity system, needs to interview you first.

Only after the design brief was created, and the scope of work estimated, you can get a proposal.

But just to give you an overview what’s available out there:

Here are options you can choose from when it comes to logo & identity design:

Low-end logo

Logo Maker is the cheapest option you can go for. However, they only offer limited, generic icons and font options. Very quick turnaround time though.

Junior Designer, design students can charge you anywhere from $10-1,000, but stay away from logo design contests like 99designs, it won’t do you any good.

Hign-end identity

senior graphic designer will provide you with quality designs and won’t break the bank either. Expect to spend anywhere from $1,000 and up on logo design. Make sure to find an expert in the field, in this case – brand identity expert.

Small Agency When you commission a logo design project you end up with… a logo! But if you’re willing and able to pay more, you can get more. Working with a design agency also means a price tag that’s $10,000+

Top-notch branding

Established Branding Agency, A professional branding agency is another option for getting your logo designed, and this often includes a top-to-bottom branding package for the cost (not only logo design package).

Design agencies often conduct market research and competitor analysis to figure out how your brand can stand out in a good way.

If you hesitate between an independent designer vs design agency check my other blog post.

Branding agencies employ creative teams that will approach your project from all angles, ensuring the work that is backed up with business data.

This usually is a good option for established clients as well, Who needs comprehensive branding.

Who Should You Hire

Whether you are a startup or an existing company that needs a quality logo design, hiring a freelance expert is the perhaps the best option for you.

Why? because you are getting a high-end logo for a fraction of the agency price.

A brand identity expert will provide you with great work for a fraction of the price charged by an… Click To Tweet

A brand identity expert, like myself, can provide you with agency standard designs, especially if he/she used to work for one.

Therefore, hiring a freelance expert in the field is the best quality vs. price option.

So which designer should you hire?

  • What’s the location of the designer?
  • How established he/she is?
  • Does he/she charge per hour or per project?

Things to know before searching for a logo designer.

  • First, understand what affects the final price.
  • Second, browse for quality work.
  • Third, learn about his/her process.

Why does this matter?

Experts in the field of logo and brand identity design will leverage this experience for your business.

They will simply address the challenges you bring to them with effective solutions.

And will help you define those deign problems and guide you through the process.

Logo Design Price Factors

We can basically group factors into two categories:

  • Concerning the designer himself
  • Concerning the scope of the work

Here’s a breakdown of six main factors that affect the final price.

Logo Design Price Factors

Logo Design Price Factors:

  • Designer’s reputation
    An experienced designer with some nice projects in portfolio may have a higher rate than a fresh out of school graphic design graduate.
  • Designer’s location
    If you hire a designer from India for example, the cost of living is not comparable to the US. Therefore, logo design cost in India can be dramatically low.
  • Job type
    Many designers charge by the hour for their services. Some designers charge a fixed price for the logo once they ascertain the  scope of the project.
  • Research depth
    The depth in which the competitive research and visual research is conducted affects the price greatly, but it’s the fundamental step in the process of logo design.
  • Concepts & Revisions
    How many unique concepts do you expect to be presented with? Most professional designers will present you with 3-4 well-done concepts.
  • Deliverables
    Clients may be uncertain as to what deliverables they need. Basic brand identity package would include logo artwork and brand identity guidelines document.

Now, since you know what affects the price given by a designer, you should also understand what makes a good logo.

Also check my other post where I go over the logo design process in details.

This understanding will allow you to decide on what level of designer do you really need.

And lastly, I got some interesting facts for you.

Cost of Famous Logos

Consider it more as interesting facts rather than a reference by any means.

You might be surprised by how much these logos actually cost.

How much famous logos costThe Nike “Swoosh” is perhaps one of the most well-known “cheap” logos – costing the sports brand just $35 when a graphic design student, Carolyn Davidson, was commissioned back in 1971.

One of the founders said: “I don’t love it… but I think it will grow on me.”

In 2001, oil giant BP commissioned creative agency Landor Associates, advertising agency Ogilvy & Mather and the PR consultants Ogilvy PR to replace their “Green Shield” logo with the current Helios symbol and create a surrounding identity and campaign.

The redesign cost BP $4,6mln. The launch? A mere $211 million…

How can I use it?

When it comes to the rebranding of an established company the final price is usually a fraction of the total rebranding launch cost.

BP paid $1mln to the branding agency, but they spent a crushing $211 billion on the launch.

The execution of a logo concept itself can cost you close to nothing.

What you pay for is the strategy and the expertise that goes behind the creation of a successful logo.

It’s all the toil and hard work of a designer or a team of designers that gather together to solve a design problem for your business.

Brands I’ve worked with