Arek Dvornechuck
Branding Expert
Best Examples of Luxury Real Estate Logos
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As real estate changes, more and more luxury buildings are being build in the US.
Branding has become an important part of getting the attention of high-end buyers and renters, telling a story beyond the building's size and amenities.
That's why in this article, as a branding expert, I review the brand identities of top luxury apartment buildings for your inspiration.
One Dalton is a luxurious building that stands out in Boston's skyline.
The architecture does a good job of showing what One Dalton is all about: contemporary luxury in the middle of the city.
The font choice is a refined transitional serif in uppercase, reflecting the building's upscale character.
It also features a small italicized “Boston” underneath to emphasize where it stands and also add a professional touch.
Standing tall in New York City, Central Park Tower is a stunning example of great architecture and big cityscapes.
As its main element, the logo shows a stylized version of the tower's tall and sleek shape.
It pays close attention to architectural details like its unique angular shape and noticeable height.
The logo is a monogram of its name.
With its refined and exclusive feel, the choice of font complements the overall design.
The THEA at Metropolis is a unique piece of architecture in the middle of Los Angeles.
Its distinct shape, which is a mix of curves and sharp angles, shows how innovation and elegance can work in a harmonious way.
The logo's modern geometry and smooth lines show off the building's architectural skill.
The soothing color scheme, which often matches the colors of the outside of the tower, gives off a sense of wealth and sophistication.
The typeface fits perfectly with the rest of the design.
Rising smoothly above New York City's famous skyline, Pearl House has an elegant design.
The logo is a fine-line version of a pearl and its shell, with a muted gold color to define luxury.
Underneath the pearl logo is an uppercase serif of the name.
It also has both thick and thin lines, and minimal space between each letter.
The famous Porsche Design Tower is located on Miami's sun-kissed waterfront.
Its stylish, futuristic design represents the height of luxury and innovation in residential living.
The logo uses features that are similar to Porsche's famous design language.
It's an ambigram of the letters “p” and “d” in lowercase letters.
The thickness of the font also emphasizes the luxurious presence of the brand.
Brooklyn Point is a beautiful residential tower that stands out against New York's skyline as a symbol of modern luxury living.
The words are aligned in the center, making sure that the letters “K” and “I” are aligned with each other.
It creates an illusion of a skyscraper in the middle.
Using the name as their logo, it has a display typeface in uppercase letters.
The points of the letters with curves do not meet the straight lines, creating a sophisticated visual appeal.
The Harrison is a masterpiece of modern architecture in San Francisco.
The logo is their name in an uppercase transitional serif.
The gold color exudes luxury and elegance.
It's a visual signature that shows that it is one of the best places to live in San Francisco.
The Copper is located in a vibrant neighborhood and has a facade with copper accents that give the building a warm aesthetic.
It's a unique addition to the skyline of New York City and a symbol of modern design and a commitment to sustainable living.
It's a stylish geometric design of the letter “C”, with a gradient of copper tones.
Of course, it predominantly has copper tones to highlight the building’s brand.
The subtle details or shapes within the logo symbolize the eco-friendly aspect of the structure.
In Miami, the Waldorf Astoria building is a symbol of classic style and wealth along the city's iconic skyline.
Their logo is a monogram of the letters “W” and “A” in uppercase.
The minimalist uppercase text below the logo defines its location.
The modern serif typeface is a balance between contemporary aesthetic and timeless charm.
Skyline Tower stands as an architectural triumph redefining the New York City skyline.
The logo features a stylized depiction of the tower, emphasizing its profile.
The color yellow reflects the modern aesthetic of the building.
The design aims to capture the essence of the tower, a commitment to upscale living.
40 West 12th is a modern residential or mixed-use building in the middle of Georgia.
Their logo features a symmetric fine-line design of the building’s silhouette.
The font for the building name placed under the logo is a thin san serif, aiming for a minimalist visual.
The famous 70 Pine, an Art Deco skyscraper was built in 1932 as the Cities Service Building.
Its panoramic views of New York Harbor and the city skyline give you a view of Manhattan that you can't get anywhere else.
Given its Art Deco nature, the logo is an artistic and classic design of the building’s dome.
Its symmetry emphasizes its iconic crown and intricate architectural details.
The color choice gives a feel of vintage elegance and history.
The minimalist typeface of the name is matched to enhance the logo more.
As cities across the US change all the time, luxury buildings stand out as amazing works of architecture.
They're also well-known brands that tell stories of wealth, style, and modern living.
These buildings' branding goes beyond the physical and becomes an important part of their identity.
As landmarks in architecture, their logos become symbolic signatures that capture the spirit of urban sophistication.
As a branding expert based in Brooklyn, I create unique, memorable identities that connect with your target audience.
Are you looking to hire a designer? Check out my services page and shoot me an email.
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
