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Are you looking for some guidance on how to structure your marketing efforts?
There are a number of different marketing frameworks and models out there that can help you organize your thoughts.
In this article, we'll take a look at 7 of the best ones.
With any of these frameworks, you'll be able to create a more streamlined and effective marketing strategy for your business.
So let's get started with the most popular marketing framework of all time, the SWOT Analysis.
PS. You can get a copy of my templates (with instructions and examples) by purchasing my Canva bundle.
When it comes to formulating a marketing strategy, one of the best frameworks to consider is SWOT Analysis.
This analysis takes into account your internal (1) Strengths and (2) Weaknesses, while also looking at external (3) Opportunities and (4) Threats—all of which are essential ingredients in any successful marketing plan.
By taking an honest look at both internal and external factors, you can more accurately determine the most effective strategies for achieving your goals, allowing you to maximize your impact in the marketplace.
Looking to learn more about how to run the SWOT analysis exercise?—Check out this tutorial from Indeed.
Have you ever heard of the 7Ps marketing mix? (Initially it started as 4 Ps)—this framework is a helpful way to consider all aspects of effective marketing campaigns.
The 7Ps include (1) product, (2) pricing, (3) place, (4) promotion, (5) packaging, (6) physical environment, and (7) people—everything that comes together to create an experience for potential customers.
Understanding the components of this marketing mix can give businesses the insights they need to create targeted and successful campaigns tailored to their brand.
When courses are created with each of these Ps in mind, it creates a reliable strategy that can make any business stand out from the crowd!
If you want to learn more about this framework—Check out this article on the Oxford College of Marketing website.
If you're looking for a tool to help you fine-tune your marketing strategy, the growth-share matrix should definitely be on your radar!
This powerful and insightful framework focuses on analyzing product marketplace performance to inform strategic decision-making.
You can use it to identify high-performing products, markets with potential for further breakouts, and underperforming products that may need to be reevaluated.
The beauty of this method lies in its simplicity; with just two criteria: market share percentage and growth rate.
This matrix makes it easy to understand where each product fits into your portfolio, and what you can do to get clarity and focus, and scale up your business.
Go ahead and give this marketing framework a try—it might just be the key to unlocking those untapped areas of potential!
Here’s how to use it, describe in more detail.
The STP marketing model is a fantastic framework for structuring the way that businesses go about marketing their product or service.
This model requires companies to divide the market into target segments, position their offering in a way that resonates with each segment, and ultimately craft campaign strategies to communicate and distribute their products and services.
That said, one should recognize that implementing it successfully takes an in-depth and comprehensive understanding of customer needs as well as resources that may not be available to small and medium-sized businesses.
Nonetheless, taking the time to understand and use this model will undoubtedly lead to more effective marketing activities, bigger returns on investment, and better visibility in the market - providing an overall competitive edge.
Check out this guide on how to use the STP marketing framework, written by Salesforce.
Porter’s Five Forces can be an invaluable asset when it comes to developing your marketing—this model was developed by Harvard Business School professor Michael Porter.
It’s a very popular marketing framework and it incorporates external elements that businesses must consider when creating a successful strategy.
By taking into account both competition and potential new entrants into the market, businesses can ensure that their current plans of action are informed by a holistic overview of what is outside their control.
Porter’s Five Forces offers guidance for creating dynamic marketing frameworks that take into account both the ideas and resources happening within a company as well as outside forces too.
Here’s a great tutorial on how to use Porter’s Five Forces framework.
The AIDA framework is the key to the success of any marketing strategy—it’s a four-stage process that outlines how to attract and engage potential customers, so marketers can generate desired outcomes.
The acronym stands for (1) Attention, (2) Interest, (3) Desire, and (4) Action, each step having its own unique purpose.
The persuasion journey starts with creating awareness in customers–drawing their attention to a product or service.
Then comes generating interest in them by providing details about your offering that pique their curiosity.
Fostering desire ensures they won’t just be aware of a product but eager to buy it!
Finally, inspiring action encourages customers to take what they have learned and use it when engaging with your brand.
Keep this formula in mind next time you embark on developing an effective marketing roadmap for your brand.
On the HubSpot website, you can find a step-by-step guide on how to use the AIDA framework for your busines.
To stay competitive in the ever-changing business landscape, it's essential that you make use of effective marketing strategies.
The Ansoff matrix is one of the best frameworks available to help make informed decisions to establish and maintain growth.
This reliable tool enables you to spot opportunities that can help grow your business while keeping existing products and services in mind.
It also helps you weigh risks associated with potential strategies before investing both time and money.
That way you know that whatever plan you decide upon is strategic and sound before you start investing heavily.
Whether you’re a small business or a large enterprise, the Ansoff matrix can be an invaluable asset for your organization.
Here’s how to use the Ansoff matrix for your company.
To summarize, there are countless marketing frameworks out there to help businesses better understand the market and customers’ needs.
From SWOT Analysis and 7Ps For Marketing Mix to STP Marketing Model and more—the 7 frameworks mentioned above, can provide your businesses with valuable insights and ultimately help you make better business decisions.
In addition, there are other models like SOSTAC Model, McKinsey 7-S Model, Product Life Cycle, Brand Positioning Map, USP concept, and RACE Framework, just to name a few.
And they also provide comprehensive framework options to ensure that the most effective strategy is achieved for your target market.
Overall, the marketing frameworks mentioned in the list above can provide a more organized way for your business to assess its current situation and subsequently develop a relevant marketing strategy.
I’ve bundled all these frameworks and models into a book of Canva templates.
For only $5, you can get a copy of my Canva file with the abovementioned 7 marketing strategy templates.
The files are fully customizable—just replace the logo & branding and voila!
PS. Also check out this article where Jessica describes Porter's marketing framework.
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