Introduction

As markets change and businesses grow, rebranding becomes a crucial strategy for staying relevant and competitive.

This article explores seven real-world examples of rebranding and redesign projects (my case studies).

Most people describe famous rebrands, but sometimes it's hard to know how to implement that in your branding process.

That's why in my article I'm showcasing you how less known companies can transform their visual identities and brands.

We'll examine cases ranging from complete brand overhauls to subtle logo refinements, each demonstrating unique a approach.

PS. Click the image to see full work on my portfolio.

1. Airport Executive: Creating a Global Brand

The Challenge

Airport Executive, a 25-year-old luxury transport service in London, needed to rebrand under new ownership to support global expansion plans.

The Solution

A complete rebrand was undertaken, including:

• A new logo featuring a custom monogram with a subtle nod to a commercial jet airplane
• A sophisticated new website to showcase their upscale vehicles and personalized chauffeur experiences
• A refined color palette and typography to convey luxury and exclusivity

The Impact

• The new brand identity positions Airport Executive as a global player in luxury transport
• The subtle, classy design appeals to high-end clientele while maintaining discretion
• The rebrand supports the company's expansion beyond its London roots

Client Testimonial

"After struggling to find a creative designer on Upwork and facing daunting quotes from agencies, we discovered Arek at Ebaqdesign. He skillfully managed our opinionated team and delivered an iconic brand transformation that exceeded all expectations."

2. Medihuanna: From Amateur to Professional

The Challenge

Medihuanna, an accredited medicinal marijuana education provider based in Sydney, Australia, needed to convey credibility and professionalism in an often misunderstood industry.

The Solution

A comprehensive rebrand was implemented, including:

• A new logo with a modern, professional typeface and a subtle cannabis leaf accent
• A sophisticated color palette focusing on shades of green
• Development of patterns and graphics to support the brand identity
• A refined brand strategy to emphasize educational credibility

The Impact

• The new brand projects a more professional and trustworthy image
• The design helps shift focus from cannabis products to education
• The comprehensive visual system supports clear and credible communication across all materials
• The rebrand positions Medihuanna as a serious, accredited educational institution but with a modern, techy vibe.

Client Testimonial

"Arek took the time to fully understand our company, its culture and future goals, so that his design work was ultimately a reflection of our brand's true essence."

3. Periti: Redefining a B2B Marketing Agency

The Challenge

Periti, a B2B marketing agency (Hubspot agency), needed to shed its amateurish look and differentiate itself from similar-looking logos (Adobe products) as it expanded across Europe.

The Solution

A full rebrand was executed, including:

• A new logo with an abstract "P" symbol
• Shortened name from "Periti Digital" to simply "Periti"
• Development of a comprehensive identity system for various applications
• New brand messaging to better communicate their value proposition

The Impact

• The new brand establishes a unique visual identity in the competitive marketing industry
• The rebrand supports the company's expansion into new European markets
• The comprehensive identity system ensures consistency across all touchpoints (I've designed business templates etc.)

Client Testimonial

"Arek perfectly orchestrated our sessions, harnessing my highly opinionated team, and doing so across multiple time zones. Our brand already looks iconic!"

4. SweetGrass: Elevating a Cannabis Dispensary

The Challenge

SweetGrass, a new cannabis dispensary from Mississippi, needed a sophisticated brand identity to stand out in the emerging cannabis market.

The Solution

A comprehensive brand identity was created, including:

• A custom-designed wordmark with a stylized grass symbol
• An Art Deco-inspired font for a distinctive, upscale look
• A luxurious color palette of turquoise and gold
• Development of a secondary color palette and patterns for various applications

The Impact

• The new brand projects an upscale image, differentiating SweetGrass in the cannabis market
• The comprehensive brand system supports consistent communication across all touchpoints
• The sophisticated design helps position SweetGrass as a premium dispensary

Client Testimonial

"Arek has done fabulous work, he took our initial ideas and has executed them beyond our wildest imagination. We love the final logo, identity & website and I couldn't image our brand look any better than this! Arek is a true expert."

5. Focal PM: Refining an Established Org.

The Challenge

Focal PM, an established project management consultancy in Greece, needed to refresh its brand while maintaining recognition and equity.

The Solution

A subtle but impactful logo redesign was implemented, including:

• A stronger, more prominent "focal" effect.
• Improved typography for the "Focal" wordmark
• Enlarged and capitalized "Project Managers" text for better readability
• Refined use of the existing blue color

The Impact

• The redesign modernizes the brand while maintaining its core identity
• Improved legibility and visual balance enhance the logo's effectiveness
• The refreshed look supports the company's competitiveness in the modern marketplace

Client Testimonial

"Working with Arek was an enlightening experience. He identified the issues with our logo and knew exactly how to fix them. The entire process was smooth and professional. We are thrilled with the result and only wish we had done this much sooner."

6. AMI Corp: Restructuring a Real Estate Brand

The Challenge

AMI Corp, an established real estate company in India, needed a new brand architecture and strategy to support expansion plans.

The Solution

A comprehensive brand refresh was undertaken, including:

• Refinement of the existing logo
• A new brand architecture to accommodate sub-brands
• Creation of a new brand story and positioning
• Design of a comprehensive style guide
• Development of a new website and various brand applications

The Impact

• The new brand architecture supports future growth and diversification
• The refreshed identity maintains market recognition while signaling evolution
• Clear guidelines ensure consistent brand application across all media

Client Testimonial

"I liked the overall approach Arek brings on the table. He run a workshop, to align my vision to the desired outcome. And most importantly, he has so much clarity on the subject, and he guided me so well as to how the brand should be perceived and portrayed."

7. Lyntics: Refining a Tech Brand's Visual Identity

The Challenge

Lyntics, a SaaS company from Germany, needed to refine its visual identity to better reflect its sophisticated data analytics offering.

The Solution

A logo redesign and comprehensive branding update were implemented, including:

• Refinement of the existing four-part symbol representing teamwork
• Improvement of the color gradients for a more modern look
• Development of a comprehensive brand strategy
• Creation of a cohesive visual identity system
• Design and development of a new custom website

The Impact

• The refined logo better represents the company's offering
• The comprehensive brand system supports consistent communication
• The new website enhances the company's digital presence

Client Testimonial

"Arek held with us meetings weekly, letting us see the progress firsthand, at each step of the way. We're very happy with our new branding, and how smooth and fast it came to be!"

Conclusion

These seven case studies demonstrate the power of thoughtful rebranding and redesign in transforming a company's image and supporting its business objectives.

From subtle logo refinements to comprehensive brand overhauls, each project showcases unique approaches to addressing specific challenges and opportunities.

Key takeaways from these rebranding examples include:

1. The importance of understanding a company's history, values, and future goals before embarking on a rebrand
2. The value of maintaining brand equity while evolving the visual identity
3. The impact of a comprehensive approach that goes beyond logo design to encompass brand strategy, messaging, and applications
4. The role of rebranding in supporting business growth, expansion, and market positioning
5. The significance of collaboration between designers and clients in achieving successful outcomes

Whether you're considering a minor logo update or a complete brand transformation, these examples provide valuable insights into the branding process.

They underscore the importance of professional design in crafting a brand identity that not only looks appealing but also effectively communicates a company's values and aspirations.

Remember, a successful rebrand is not just about creating a new look – it's about aligning your visual identity with your brand strategy.

When done right, rebranding can be a powerful tool for driving business growth and success.

Need help with branding?

Check out my portfolio and schedule a call to discuss your project today!