How To Do Personal Branding

On this podcast I’m interviewing Anna Leonti and we talk about personal branding.

Here’s the excerpt transcription of the podcast made into an article:

Table of Contents:

  1. What is personal branding?
  2. Best industries for personal branding
  3. Personal branding misconceptions
  4. Elements that makes a personal brand
  5. How to define your WHY
  6. Personal branding workshop
  7. Why you need to hire a professional
  8. Do graduates need personal branding?
  9. Personal branding consistency tips
  10. Important:Think about who you are

1. What is personal branding?

Arek Dvornechuck:

Can you just remind us what personal branding really is and what personal branding is not?

Anna Leonti:

Personal branding is marketing yourself as a brand and communicating your value.

Communicating your brand to the right audience so people around you would have a very clear idea about what you’re doing?

Why you’re doing?

What value you can bring to people.


2. Best industries for personal branding

Arek Dvornechuck:
What are the industries that are easier perhaps to develop your personal brand rather than all industries where you know are over saturated? And there’s so many people are doing the same thing as you mentioned before it’s about positioning yourself, right? And taking that needs.

Can you elaborate on that?

Anna Leonti:
Yes, it is absolutely very true that everybody in the world who’s doing anything professionally, they already have a personal brand.

So people are going to judge you either you like it or not based on your existing brand that you already have.


3. Personal branding misconceptions

Arek Dvornechuck:
What are the misconceptions that people have about personal branding?

Can you do it yourself?

Is that just designing a logo and putting a bio in your Instagram like, “Hey I do this, contact me by email, this is my business number.”

What would you say?

Anna Leonti:
It’s possible to do things on your own but the question is how long how much time will it take? And do you really have time to learn how to do the logo or how to write their biography or how to do all these or instead as artist for example or as a person who is doing what they love the most or they should better concentrate on doing what truly makes them happy and what brings the best results.

So depending on the time that they have and the effort that they want to put together but based on my experience, I can clearly say that if you want to you look good to look professional then you should be working with people that’ll make it look professional.


4. Elements of personal branding

Arek Dvornechuck:
What are the steps or elements we need to do in order to build a personal brand?

Anna Leonti:
Of course because the key elements to brand story it’s the reason why you’re doing it? And the way that we discover, it’s a process of asking a lot of uncomfortable questions by working with my clients.

That is a big question:

  • Why you are doing what you’re doing?
  • What is your weakness?
  • What are your unique traits?
  • What kind of problems that you can solve?

So what it’s about? And then of course the other elements of the tone of brand, the style of the brand that is critically important to see how people perceive you and your work.


5. How to define your WHY

Arek Dvornechuck:
How people define that purpose and define that big why and then stick to it so it’s true to them and they can just you know. And they can communicate it well to other people.

Anna Leonti:
Yes, that is how we go through the interview process of defining the current brand. Of course, there are lots of questions, a lot of the forms that they feel to answer the questions that can be very very challenging and also interview not only that person but they also ask people around them how they see themselves. So we want to make the brand very much consistent and also it’s very much rounded. So there’s no confusion no disconnect between the hearts of the elements.


6. Personal branding workshop

Arek Dvornechuck:
Do you do it like a workshop? Is it is it one on one? And then what stage are you taking after that to work with those politicians? And what are the deliverables and how it all ends?

Can you just walk us through that so we can understand better?

Anna Leonti:
Absolutely, well, I think they work a lot depends on their time that we have and on the location either it’s in person or it’s a video conference that we can both join and work together on that.

And also I cannot really reveal professionally the names of the people that I work with but the general idea is to define their already existing brand so I go through all the digital content, digital footprint that they have usually they have a team of people that are already doing that and the reason that they come to me is they don’t really like the results.


7. Why you need to hire a professional

Arek Dvornechuck:
How is that they come to conclusion that they need to do it in a more professional way and hire someone who actually specializes in doing personal branding like you?

Anna Leonti:
That’s my personal brand in actually, in progress and action.

It’s more like your own. My professional work that is reflected in certain way, it’s a reputation, it’s a lot of reference, it’s what people think of me when they hear my name. When I am invited to certain events, it’s a lot of media appearance to be on national television in many countries and radio programs. Doing a lot of videos, interviews, with people when I talk about my work.


8. Do graduates need personal branding?

Arek Dvornechuck:
People who graduated and they’re looking to build their resume do they really need to work on their personal branding? What would you say?

Anna Leonti:
Absolutely, of course if they have long-term goals to become a a professional to have great career because the brand is, the brand promise it out lifts you because every content, every little thing that you put online about yourself, your children will be able to see that. Your grandchildren hundred years from now people will Google yourself and your name and they will know about you of course.

So the earlier you start the better results you achieve and especially if there’s young people thinking about their future career.


9. Personal branding consistency tips

Arek Dvornechuck:
The biggest that people make is to being inconsistent and to not separate their professional personal brand from their private life.

Anna Leonti:
It’s about communicating. Highlighting what’s important for the right audience. So your client or your manager they’re interested in you performing and making the money and using your skills professionally. They don’t need to know about your habits about as long as you can..

Arek Dvornechuck:
And how much you can drink?

Anna Leonti:
Exactly! Well, basically as simple as that. There’s a place, it’s a lot of people have this question and they asked me like, “Anna what about I want to be real; I want to be all like people should like me as I am and this is just why should I be someone who I’m not?” And this is a totally different thing.


10. Important: Think about who you are

Arek Dvornechuck:
What’s the most important thing about doing your personal brand?

Anna Leonti:
I have a lot of tips and strategies to share but they’ll would not be as effective without, one most important is answering the most important question that anyone can ask themselves is who are you? It’s a difficult question to answer but who are you? As a professional, as a person describing yourself and then before putting anything any content online communicating with the world.

It’s really important to stop for few seconds, and think if what are you going to do either contributing to that big idea of yourself, who are you?

What you think about yourself?

Who you want to be?


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