The Brand Strategy Guide
The most practical guide to brand strategy
Everything you need to learn how to run brand strategy workshops like a pro. Go beyond just logo design. Learn how to build brands the strategic way. Turn ChatGPT into your virtual assistant.
$199$348
Buy nowYou’re buying downloadable PDF with video tutorials. Buy once, get free updates for life.
Start with strategy
Do clients force their ideas onto you?
- 01Stop wasting time hoping that your clients will “get it”.
- 02Make more money and be able to charge for thinking.
- 03Avoid revisions later on, engage the client and nail it at first.
- 04Gain prestige and get recognized by clients as a true expert.
- 05Rest easy knowing you are equipped with a proven framework.
Become a brand strategist
Master the Art of Brand Strategy
Hi! My name is Arek.
I’m the author of the Brand Strategy Kit 2.0
I went from working at some of the top design agencies to launching my own branding firm.
During my career, I’ve read countless books, interviewed many experts and studied some of the most popular courses on brand strategy development.
In the Brand Strategy Kit 2.0, I combine some of the best practices I’ve learned and developed over the years into one comprehensive framework.
Unlike many other “course creators”, I actually use these tools every single day with my clients at Ebaqdesign LLC
Now, I share my tools, tips & tricks to help you succeed as a creative professional.
This is my story.
Arek Dvornechuck
Run workshops remotely
How it works
Set yourself up for success
1.
Run a workshop with your client. Collect ideas and build trust.
2.
Write a professional brief to set the project up for success.
3.
Design relevant concepts and sell the idea without selling it.
Built for real projects
Clear guidance for facilitators
The facilitator’s guide gives you step-by-step guidance and a script for twelve branding exercises, with resources and real examples for every stage.
- ●Use the script to guide your participants.
- ●Find extra resources for each exercise.
- ●Get inspired by real-life examples.
Worksheets in various formats
The Strategy Worksheets come in a variety of file formats, use them both: in-person or online. Add your logo, change fonts and colors to match your agency branding and voila!
- ●Use worksheets with your branding.
- ●Open in InDesign, Illustrator or Photoshop.
- ●Alternatively use presentation software.
Ready to use presentation
The Strategy Brief is a fully editable presentation deck to help you deliver brand strategy like a pro. Customize the template to match your agency branding.
- ●Deliver your strategy work like a pro.
- ●Make it easy for your client to use.
- ●Set the stage for next phase: design.
Access to Branding.study
Get lifetime access to our brand new platform to access the course material from any device, always up to date. Simply sign in with Google to watch videos, browse the guide, download templates and more.
- ●Access the course material online, anytime.
- ●Download latest templates and resources.
- ●Get access to free updates for life!
Custom GPT Assistant
Use our custom GPT, Branding Expert, that we trained on our data. Turn ChatGPT into your personal all-knowing branding expert. Open AI subscription required.
- ●Turn ChatGPT into your branding expert.
- ●Upload your docs & get custom ideas.
- ●Get answers to all questions in seconds.
Book of Prompts for ChatGPT
Get a set of elaborate prompts to help you turn your rough ideas into great insights. Works with ChatGPT, Claude, BingChat & other AI chatbots.
- ●Leverage ChatGPT for idea generation.
- ●Our prompts + your data = custom results.
- ●Turn any AI chatbot into your assistant!
In this guide
What’s Included
89 Page Guidebook
Browse the step-by-step guide packed with practical tips to give you tactical direction and clarity. Download the facilitator's script and run your first strategy session with confidence.
13 Video Tutorials
Watch my step-by-step video tutorials. Now available in four languages: English, Spanish, German and French (AI-translated) with subtitles and scripts!
Fillable Worksheets
Print out the PDFs, or fill out the worksheets online. Use your favorite software: InDesign, Illustrator, Photoshop, Keynote, PowerPoint, Google Slides and Canva. Swap the logo, change the fonts & colors to match your agency branding.
Presentation Templates
Use our fully editable presentation deck to deliver your brand strategy like a pro. As with worksheets, you can fully customize the template to match your agency branding.
Book of Prompts (NEW!)
Use our new set of ChatGPT prompts to help you take the rough outcomes of your strategy session and generate great ideas fast and easy. Turn AI chatbots like ChatGPT into your personal copywriting expert!
Build brands faster
For anyone working on branding projects
Logo Designers
Want to beyond just logo design? Learn how to deliver complete branding work.
Studio Owners
Establish your processes and templates to owe clients, every single time.
Freelancers
Attract better clients with bigger budget. Land the highest paying gigs.
Brand Strategists
Turn yourself into a brand strategist and charge for strategy workshops.
Creative Directors
Have your in-house team work efficiently on your next branding project.
Entrepreneurs
Launching a business? Learn how to build a strong brand, step-by-step.
Marketers
Feel safe and strong about your compaigns. Convert better with good branding.
Web Designers
Add branding to your web design offering and deliver complete projects.
Students
Have your marketing campaigns covert better with good branding.
Testimonials
What people say
Still not convinced?—Don’t take my word for it! Check out some of the emails and social media messages I get from people who enjoyed this course.
All you need to build brands, the strategic way
Go beyond just logo design and get paid for creative thinking. Get recognized as an expert and land high paying jobs with ease.
$199$348