Arek Dvornechuck
Branding Expert
Using ChatGPT For Brand Strategy & Marketing
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Developing a strategy can be a daunting task, but ChatGPT is here to save you!
As a powerful language model trained with all of that data (all the books, articles, and other expert recourses), it has the ability to generate pretty impressive content.
BTW. Check out my new Branding GPT (just launched!)
In this article, we'll explore how ChatGPT can be used for brand strategy development: covering everything from naming to brand and marketing strategy, writing website copy, doing some on-page SEO, and more.
AI and ChatGPT not just a fad, it's here to stay!—Learn how to harness this new technology (check ChatGPT Statistics).
In this article, I will walk you through the process of creating a new imaginary brand from scratch (t-shirts for graphic designers).
By the end of this tutorial, you'll have a better understanding of how ChatGPT can be an invaluable tool (and essentially your private coach) for building a strong brand.
PS. You can also consume this content in the form of a video on my YouTube channel.
Let’s imagine that we’re trying to start a new clothing brand that sells premium t-shirts (drop-shipping business) for graphic designers.
For that, we’ll need a brand name and some strategy: like brand personality, tone of voice, and more.
We’ll also need to create a customer persona and write content for our new website.
Besides that, we might want to do some marketing strategy, create content for social media or blog and do some keyword research.
We’ll cover all of that in this tutorial, together with some extra ideas for you to try, so that you can learn how to use ChatGPT for your business, no matter what business you’re in.
The easy and obvious way is to just ask ChatGPT to give you ideas for a new clothing brand, but it might result in some pretty standard answers—that’s why I like to use the names of industry experts.
You can ask ChatGPT to pose as a naming expert, or you can ask it to give you only certain types of names to get better and more accurate results/ideas aligned with what you’re looking for.
I'm starting a new clothing brand that sells t-shirts for graphic designers. Give me 5 ideas for a brand name according to each of the following experts: Alexandra Watkins, Brad Flowers, and Jeremy Miller. Presented them in the form of a table.
In general, it’s a good idea to refer to industry experts since ChatGPT was trained with all that data, so it can act almost as if you hired these experts.
Ultimately, you’ll need to gather many ideas (10-15 at least) to check for their trademark and domain availability, social media handles, etc. — keep in mind that some of them might be taken.
I’ve asked ChatGPT to create me 5 name ideas developed by each of those 3 experts and for the ideas to be presented in the form of a table.
That way I got 15 name ideas for my brand, and overall I’m pretty happy with the name “Artful Tees”, so for the purpose of this tutorial, let’s continue with that.
Depending on how deep you want to go, you could ask ChatGPT to develop many different elements of brand strategy, but you should define your brand personality and tone of voice at a minimum.
Keep in mind that ChatGPT has the capability to remember what user said earlier in the conversation, so you can just continue the conversation like if you were talking to a person.
However, if you’re starting a new chat every time, you would want to give it some context in order to get more accurate results.
My new brand, Artful Tees, will be selling t-shirts for designers. Can you help me develop a brand personality and tone of voice for this brand? Present these in a table.
This is a pretty standard prompt, but you can go deeper here and describe your product/service and target audience in more detail.
You can also ask ChatGPT for other related things—for example, to find you the right Brand Archetype, or archetypal mix according to the teachings of Margaret Hartwell, the author of the book “Archetypes in Branding”.
Keep in mind there there are many different branding/marketing frameworks that you can use to feed your prompts with.
For the purpose of this tutorial, I’m good with these few simple personality and voice attributes presented above—that’s good enough to get started with.
Another very important step in your brand strategy process is to make sure you clearly define your audience and create a customer profile.
As with other brand strategy elements, there are many different frameworks to go with, but I like to use Anne Multenburg’s approach.
Can you help me develop a customer persona for my brand according to Anne Miltenburg?—My brand name is Artful Tees and we’re selling t-shirt for graphic designers.
In this prompt I specifically used the name, Anne Miltenburg, because I’ve read her book “Brand The Change” and I liked her framework for developing customer personas.
Again, this framework covers the basics pretty much so that’s why I used her name in my prompt.
However, as I already mentioned earlier you can try other experts because many of them will have a slightly different way of doing things.
In any case, it’s important to have clarity on who you’re selling to because you will need that information for marketing later on.
Another important element of your brand strategy would be your positioning and your marketing plan.
For the example of this exercise, I use the popular STP marketing model and asked ChatGPT to present the results in a table.
Can you help me use the STP marketing model for my new clothing brand called Artful tees that sells t-shirts for graphic designers?
Here you can dive deeper into segmentation and uncover different audiences and what’s important to them, which can help you develop the right message to appeal to those customers.
There are many different marketing frameworks that you can use, so ultimately it’s up to you which one you prefer.
I’m happy with the results as it gives me more clarity as to how to position my new brand, Artful Tees.
Thanks to that breakdown, I have better understanding of what’s important to my audience (comfort, quality, artistic value etc.) so I can use that in marketing, on my website, in ads, etc.
Every company needs a website and thankfully getting one is pretty easy these days—we have tools like Webflow, Squarespace, WordPress, or Shopify for eCommerce (probably the best option for Artful Tees).
However, writing copy for your website can be a daunting task—but ChatGPT is here to save you!
Ultimately, you will just need the right content, you’ll need to write the messaging, the headlines, and paragraphs—which is the most time-consuming part of the web design process—and that’s where ChatGPT comes in handy.
Can you help me use Donald Miller’s StoryBrand framework to create copy for the homepage for a new clothing brand called Artful Tees that sells t-shirts for graphic designers? Present this in a table.
For writing copy I like to refer to Donald Miller’s work, as he is the author of many best-selling books on storytelling, marketing copy, etc.—I especially like the StoryBrand framework.
That way I’m able to get great copy ideas that I can use pretty much right out of the box to customize my Shopify template.
ChatGPT even wrote for me a sample Testimonial and gave me the exact call-to-action and other great ideas for headlines and paragraphs to include on my website—that’s pretty amazing!
PS. Learn more about using ChatGPT for writing website copy in my other article.
Let’s assume my website is done because pretty much I’ve got the basics covered—I’ll just need to put this together (or hire a designer to do it for me).
The next step could be to create some content for social media—we’ll need a few Instagram and Facebook posts, just to build our online presence.
To be honest, I was pretty amazed at how good these ideas actually are, considering the fact I just used a very simple prompt.
Can you give me 5 ideas for an Instagram post promoting my new brand Artful Tees, we sell t-shirts for graphic designers.
If you’d ask a marketing expert to give you a few ideas for Instagram content, that would be pretty much the info they would give you—very straightforward and on point.
Again, you could go deeper here and ask ChatGPT to write you specific content (not just ideas).
Of course, it’s a good idea to feed ChatGPT first with the description of our audience, our brand personality and ask to consider the tone of voice etc. — that way you can create a very consistent brand.
Lastly, you’ll need to do some on-page SEO before you launch your website, or eCommerce store in this case.
ChatGPT comes in handy here as well, this is because SEO research tends to be a very mundane/boring task that no one really likes to do.
Again, I try to be as specific as I can here, giving the A.I. some context about my company, and clearly describing what I need: keywords, titles, and meta descriptions, and how I need it served (in a table).
Can you give me the 7 best long tail keywords that are relatively easy to rank for, for our new brand called Artful Tees, which sells t-shirts for graphic designers? Present keywords, with title ideas and SEO descriptions in a table.
That why I pretty much can have the basics covered and write a few blog posts to get some traffic from Google.
Again, as with other prompts—I encourage you to be more specific with your prompts, describing your products and services in more detail, which in return will get you more precise answers.
However, just these few simple prompts, gave me pretty much a lot to work with—which is an easy and fast way to get started with your brand strategy development.
BTW. Also check out my new article (also YouTube video) where I teach you brand strategy in just 10 min.
I just released beta version of my app—an AI-powered brand strategy assistant.
The tools is voice-enabled so that you can have a conversation with the A.I. like if you were talking to a real human being.
The A.I. will wall you through my framework, suggest ideas, and once you approve them—it will fill out the slides for you!
Check out my quick demo video on YouTube to see how it works:
Currently I'm giving away free trial to my customers, so if you bought my brand strategy course (or any other course)—send me an email for free 15 min trial.
Having a solid brand strategy is crucial for the success of any business, and I believe that using ChatGPT can help you in this endeavor.
This is due to the reason that ChatGPT was already fed with all that expert knowledge, books, and articles on the subject of brand strategy development—you just need to ask the right questions.
I hope my examples of ChatGPT prompts can inspire you in the development of your own brand strategy.
To learn more, check out my podcast where you will find many great experts to try out in your ChatGPT prompts.
Just get an overall understanding of the process, get familiar with some experts and popular marketing models and you’re ready to go!
Also, check out my brand strategy course, which includes a well-structured framework that you can use together with ChatGPT to help you get more ideas (and much faster).
PS. If you’re looking for more examples of great ChatGPT prompts—Check out my book of prompts: 100+ ChatGPT Prompts, for only $5!
The book consists of a Notion Page with 100+ examples of curated ChatGPT prompts for branding & marketing, including:
I hope enjoyed my tutorial on how to use ChatGPT for brand strategy & marketing, and if you did—you’ll surely enjoy this book of prompts as well!
In the fast-paced and highly competitive world of business, having a solid brand strategy is essential for the success of any company.
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
